Covid has made Italians’ desire for sport explode

The Italians want to resume playing sports. The pandemic, more than ever, has awakened the awareness that doing sport is good and makes you feel good. From a survey recently conducted by ORANGOGO, on a representative sample of the national population, it emerges that, at the resumption, 2 “lazy” out of 3 intend to enroll in a sporting activity. And, in all likelihood, they will sign up using online channels, as evidenced by McKinsey data at the end of 2020 on the drastic acceleration of digital in the Covid era: a step forward of several years by consumers and businesses, three times more inclined than before the crisis, to state that over 80% of customer interactions are digital in nature.

The survey

But what has happened in the last year? We are told by the results of the survey conducted by ORANGOGO, the sports search engine born in 2017, which counts over 22,500 sports associations and sport-clubs in more than 1,500 Italian municipalities, and a community of over 4 million users.

During the Covid period, 66% of Italians did physical activity: of these, 34% practiced outdoor activities when possible, 19% alternated outdoor and home activities, another 18% practiced at home with video-lessons, 17% at home alone, 7% at home both alone and with video-lessons.

Important data that tell the emergence of the need for movement and psycho-physical well-being linked to sports, whatever it is. And another fact emerges: Italians like online lessons, but they are not entirely satisfying. Although the pandemic has brought about a significant increase in the supply of “online” sports, 78% declare that they want to dedicate themselves to a sport in presence (48% will resume their favorite sport, 30% will start a new activity). In addition, 7% will support sport in person with online lessons, 3% will use online, while 12% do not intend to play sports or have not expressed themselves.

Only 26% of the people who remained active during Covid took advantage of the online lessons, and almost all of the interviewees said they prefer face-to-face sport. Despite the restrictions, the majority still continued to exercise because they were able to adapt. Ability to adapt which has been confirmed by purchasing trends: according to Eurostat, as early as March 2020, the month in which the lockdown was triggered, Italians spent about 3.8 million euros on sports equipment for the home, a value that increased by over 2/3 in June, reaching 6.6 million euros, and settling in July with almost 6 million euros of purchases (+ 50.8% compared to the values ​​of March 2020).

34% don’t like training at home

As for those who have reduced or stopped physical activity – again according to the Orangogo research – the reasons are due to the fact that 34% of respondents “do not like training at home”, while 27% believe they “do not have the right space », 22% found nothing exciting to do, another 22% had to dedicate the time they had previously dedicated to sport to their family, and 21% to work. But the truth is that 47% of the interviewees “just don’t like training with video lessons”.

«Sport is physical and psychological health, prevention, education, but also fun and sociality – confirms the d.ssa Ambra Nagliati, sports psychologist at Orangogo – Reducing it to online activity, although a very useful tool in a year like the one just ended, is the denial of an important part of life ».

“The data from our research confirmed the desire to resume dormant passions or to seek new ones,” he explained Giulia Pettinau, founder of Orangogo. «It is now absolutely necessary to give sports associations and clubs from all over Italy simple and immediate digital tools to respond to this incoming wave of new sportsmen who are looking first and foremost online for activities around them to practice live. The Orangogo platform was born for this: already with our free services, sports facilities can ensure a solid online presence, receive contacts, registrations, reservations and payments, with premium features linked to the management software. We were born with the aim of leaving more and more time to those who teach sports to do what they know how to do well: to let people discover their sporting passion “

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