The creation of online purchasing platforms involves a number of requirements that must be met in order for the sale not only to be conducted in accordance with the law and ubiquitous competition, but also bringing business benefits.
Sellers, wanting to persuade users to take advantage of the offer, compete in ways of establishing an effective narrative with the customer. The effect of these activities is often focusing photos of advertised products, so-called packshots.
In the era of the information society and the intensive development of social networking sites, product photos have become the main tool of communication with the customer and the force that encourages the purchase of goods. For this purpose, sellers use either ready-made photos offered by producers, stock websites, or invest in a proprietary database of photos, using the services of a photographer or graphic artist. In the latter case, apart from the aesthetic value of the website, unique photos also become a factor influencing the positioning of the website URL, increasing its competitiveness.
Also read: Copyrights: you have to pay for someone else’s photos
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