Contradictions reign in BLAH’s spring/summer 2023 collection

The new BRIGHT & MUTED themed collection reflects the brand’s no-nonsense and non-conformist attitude.

Amsterdam-based BLAH has embraced contradictions since the early days, starting with the tagline: WE CARE, BUT WE DON’T. For the upcoming spring/summer season of 2023, the quirky shoe brand is showing its rebellious side again. They break the standard rules of safe and matching style… Instead it’s all about the contrast between ‘bright’ and ‘muted’, for a crazy and contrary look. Be warned: this collection is anything but boring and predictable!

Combining shimmery liquid metallics with understated primary colours, the new season’s trainers prove that opposites attract across a range of true BLAH heroines. The best-selling Cassandra, complete with a unique outsole, leads the pack, joined by the Luisa Extreme, the Nana and the Jenn Low. Meanwhile, BLAH’s longest-running style, Gisele, continues to go full steam ahead – refreshed with an updated colorway. To contrast with the bright colors, some shoes have been hand treated and brushed for a worn, vintage look.

With this collection you DEFINITELY don’t have to choose sides. Are you a magpie for metallics, drawn to all things shimmery and bright? Or are you more subdued and relaxed? Maybe you are a bit of both. The good news is that with BLAH’s spring/summer 2023 collection you don’t have to choose… you can enjoy the contradiction. Because matchy-matchy is just kind of meh.

Maria Lemos, creative director of BLAH
Image: BLAH, SS23 Collection, owned by the brand

While contradictions can be confusing, BLAH’s message remains simple and clear. The brand cares about using mostly sustainable materials – that’s why the new collection continues to feature eco-friendly materials such as leather from the Leather Working Group, mesh and rubber patches – But when it comes to conforming to stereotypes, they still don’t care. They don’t go for the obvious cute combinations. Who has time for predictability when you can also opt for a quirky and unique style?

Highlights from the SS23 collection

On the road or at a rave, the NANA sneakers let you go your own way. Our proven Muriel upper – a combination of complex layered mesh, leather, rubber, nubuck and parachute fabric – keeps you grounded, with a new detailed sole inspired by off-road car tires. Put your foot on the gas and let’s go! (€249.95)

Our bestseller Jenn is making another comeback this season. The high-top style – inspired by classic basketball sneakers – is still unrivaled. Dynamic design goes hand in hand with maximum comfort. The iconic chunky sole and heel remain, but are now brushed and washed for a vintage look. Looking bold due to the vibrant shades: from fuchsia to military green with highlights in primary colours. A low key style that scores high. (€229.95)

LUISA EXTREME may have a modern twist, but she’s vintage at heart. A brand new dual-layer sole takes things to the next level, with a spongy micro sole set in a solid rubber base. We’ve kept it classic throughout, with a newly designed clean upper, all washed and brushed for a subtly worn finish. Keep one foot in the past as you race into the future: these are the classics of tomorrow. (€239.95)

For an old school style without being outdated, check out the JENN LOW. Inspired by classic basketball sneakers, these kicks are slim on the foot but big on style. The sharply contoured outsole matches the straight lines on the upper of the shoe. Layered with laminated and perforated leather and also washed and brushed for an authentic look. Like you’ve had them for years. We don’t say anything, don’t you? . (€229.95)

Image: BLAH, SS23 Collection, owned by the brand

The new launch BLAH – CASSANDRA

Inspired by the sea, CASSANDRA’s brand new sole undulates with every step you take. A fresh and modern upper brings that lovely beach vibe to life, with crinkled parachute fabric, breathable mesh and brightly colored laces that will instantly brighten your mood. And if that wasn’t enough, there’s also a brand new embroidered detail on the heel. Our new CASSANDRA is not only high-tech, but also unrivaled in comfort. These sneakers always keep everything running smoothly, just like the rhythm of the waves.

Photographer: @sonjahirvinen. Art direction: @selvicevik. Model: @selvicevik

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