Continente, Big Fish and Expanding World finalists at the BEA World Festival – Meios & Publicidade

Continente is the only Portuguese brand among the finalists of the 2022 edition of BEA World, an international festival of events that distinguishes the creativity and innovation of the industry worldwide.

The national retailer is nominated with Cozinha do Rock, in the Brand Activation category and with Festival Comida Continente, in the categories Festival and Own Events and Proprietary Format.

Big Fish, in the case of Cozinha do Rock, and Expanding World, in the case of the Comida Continente Festival, are Continente’s partner agencies, responsible for the brand activations that took place in the summer of this year.

Nádia Reis, director of communication and brand activation on the continent, says in a statement that “being among the finalists of the Bea World Festival is already a cause for celebration because we are competing with the best international events around the world. We have complete confidence in our partners – Expanding World and Big Fish – and recognition for the work the teams have done. These events marked the return of Continente to face-to-face formats after the pandemic. We wanted to mark this comeback in a big way to celebrate and surprise our customers and partners, so it is very special to be recognized in this international shortlist”.

With the motto “Cooking. rock. Help”, Cozinha do Rock do Continente brought together hundreds of festival-goers who participated in cooking workshops, making eight different recipes throughout each day.

Using molecular cooking techniques and some less common ingredients, they had the opportunity to learn how to make recipes with liquid nitrogen and spherification techniques, discover vegan alternatives and have access to other unique gastronomic experiences.

For each challenge overcome by visitors, the brand donated a meal to Refood. In total, around 800 meals were donated.

The awards for the 2022 edition of BEA World will be handed out in Rome on the 26th of November.


Source: Meios & Publicidade by www.meiosepublicidade.pt.

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