Content clustering with the power of ChatGPT

With content clustering you can create order in your content chaos. This is positive for both the search engine and the user. In this article I will tell you how you can use ChatGPT for this.

What is content clustering?

Content clustering refers to grouping similar or related content into clusters to improve the structure and organization of a website. This makes it easier for search engines to understand the content of your website and its relevance to various topics. In addition, it helps you very well with your SEO content plan, and you can easily prioritize topics.

Why content clustering is important for SEO

By using content clustering you can optimize the content on your website in a structured way. By merging and grouping related topics, you create a clear hierarchy in the information on your website. This helps search engines understand what your website is about and which pages are important for specific searches.

An important part of content clustering are the internal links between different pages. If you apply this properly, this will improve the navigation of your website. This is not only good for Google, but also for the visitors to your website. You can keep them on your website longer this way and encourage them to visit more pages.

Content clustering can help you optimize your current content, but also help you write new content. Later in this article I explain how you can use content clustering.

The different forms of content clustering

There are several ways to implement content clustering on your website:

  • Topic-based clustering: Cluster content based on a specific topic or theme.
  • Keyword-based clustering: Cluster content based on a specific keyword.
  • User-based clustering: Cluster content based on different user needs.

You use topic-based clustering if you already know well which themes you still want to work on SEO-wise. Keyword-based clustering can help you find out more about the different topics. User-based is useful if you want to respond to the different needs of your user. Whichever form you choose, ultimately the information needs of the user are central.

With content clustering it is important to build around a so-called pillar page. This page contains the most important content on a specific topic. But why exactly?

  • You make your pillar pages important. These pages generally also name the most important keywords.
  • You get the chance to long tail keywords (specific keywords that are often used by users who are specifically looking for specific information or products) can be used as cluster content. This in turn reinforces the pillar content.
  • Cluster content generally offers you good support for your content plan.
  • You provide internal linking between different pages.
Schematic explanation pillar and cluster content.

Figure 1: Schematic explanation of pillar and cluster content.

Content clustering in several steps

Content clustering is an effective technique to optimize your current and existing content. There are a few steps you can follow to apply content clustering to your current content:

  1. Identify the main topics and themes
    Make a list of the main topics and themes that appear in your current content. These can be products, services or other themes, for example. For example, use Google Search Console.
  2. Group related content
    Then group the content related to each topic or theme and create clusters of this related content. These could be blog posts, product pages, manuals, or white papers, for example.
  3. Search for gaps
    Go through each cluster and look for any gaps in the contents. For example, these could be topics that have not yet been covered or aspects of the topic that you can share more information about.
  4. Make a plan to fill the gaps
    By creating new content or optimizing the current content, you can fill the gaps. Make sure that the new content fits well with the existing content and the search intentions of your target group.
  5. Optimize existing content
    Optimize the existing content in each cluster by adding internal links (important!) between related content and using keywords relevant to the topic. For the keywords you can, for example, use the Keyword Magic Tool from Semrush.

Content clustering tools

There are several tools you can use to make content clustering easier. I could list a top 5 tools here that you can use, but with the arrival of ChatGPT all these tools are almost superfluous.

Wondering how you can use ChatGPT for your clusters? ChatGPT has helped many online marketers automate all kinds of tasks in a short time. ChatGPT can also be of service to you in the field of SEO. ChatGPT can help with the content clustering process by analyzing large amounts of text and identifying similarities and differences. You can also use this tool to generate new content that fits existing clusters.

Prompts, ChatGPT en content clustering

If you use ChatGPT, you use prompts. A prompt is a piece of text or a question that is sent to ChatGPT as input to start or continue a conversation.

Tip: do you already use AIPRM? The AIPRM extension adds a user-friendly list of curated prompt templates for ChatGPT. Curated for you by a community of prompting experts. Of course there are many more plugins and extensions available. These handy tools help you ask the right questions to ChatGPT and thus get the right output.

With the arrival of ChatGPT you can perform a content cluster analysis in a few minutes. After such an analysis, it is of course still the intention that you also bundle the data in the right way and process it in a content plan. I’ll show you how to do this!

Step 1. Create a printout in Search Console

Go to Search Console and click on the ‘performance’ heading. Then print out all keywords from the past 6 or 12 months that have received more than 20 clicks. This way you make a good distinction in the keywords for which your website is already found well.

Step 2. Straight to ChatGPT

If you have AIPRM installed, you can search for the ‘cluster’ prompt. Or you can ask ChatGPT to do a cluster analysis of the keywords you just pulled from Search Console. To make it clear, you can even ask ChatGPT to put it in a table form.

AIPRM with ChatGPT and clusters.

Figure 2: AIPRM with ChatGPT and clusters.

Keep in mind: ChatGPT has some limitations when you do this. For example: if you enter too many keywords, you can exceed the limits and get weird errors. Therefore, try to experiment with the maximum number of keywords that ChatGPT allows.

Step 3. Process your output!

Depending on how many keywords you have entered, you will get different clusters containing the keywords you have entered. You can expand this even further. What intent do these keywords have and what are long-tail versions of these keywords? You can ask ChatGPT about this, but a program like SemRush can also help you very well with the keyword magic tool.

ChatGPT is smart, but it’s always good to take a good look at the keywords yourself. Some keywords can also fit into different clusters.

Output from ChatGPT on a question about keywords in content clusters.

Figure 3. ChatGPT output.

Step 4. Grab your content plan

The above clusters form the basis of your content plan and therefore also of the pillar pages! Looking at the example, you can create blog or advice pages from the given clusters, for example. You can incorporate the different keywords into your text. So the writing can begin!

Step 5. Process the content on the website

Content plan finished? New lyrics written? Then you can set the pillar pages and content clusters live. With internal links you make the content clusters very strong. Each cluster consists of three components, keep this rule of thumb: the pillar page, cluster pages and the internal links that connect these pages.

With content clustering you can create order out of chaos, and ChatGPT can help you with this. ChatGPT is growing very fast. People find new uses for it almost every day. It is a handy tool to use for optimizing SEO content. This means that businesses and individuals can benefit from the opportunity to increase their online presence and improve their search results using ChatGPT.

This article has been checked by the SEO panel.

Source: Frankwatching by

*The article has been translated based on the content of Frankwatching by If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!