Contactless payment has become a reality

27.10.2021. / 11:36

SARAJEVO – A traditional study on the habits and expectations of active card users, Masterindex Bosnia and Herzegovina, showed that contactless payments with payment cards and mobile phones are a reality for 84% of citizens.

Masterindex research also showed that customers most often use fast and secure contactless and mobile payments in supermarkets (61%), clothing, footwear and jewelry stores (38%), gas stations (34%), local grocery stores (25%), drugstores and perfumeries (23%), pharmacies and private health care institutions (23%), and to pay bank bills (21%).

As the main advantage of contactless payments, MasterIndex respondents point out that they are faster and simpler than other payment methods (70%), and pointed out several aspects of their security – starting with the card / phone remaining in the user’s hand at all times (32%). ), through security technologies applied (29%) to the fact that contactless payments reduce health risks (29%).

When it comes to amounts paid contactless, the study shows that amounts up to 60 KM, which do not require user identification are more represented than the amounts over that figure, which can also be paid by sending a card or mobile phone with a PIN code (31 according to 16%). When it comes to amounts up to 60 KM, contactless payments are more used than card payments (23% of payment cards versus 31% contactless), which is another indicator of the growing popularity of this payment method.

The results of the MasterIndex survey are a good indicator of what and what the expectations of card users are and the way in which the further development of card services should go. The desire to make payments on the markets, which we recently made possible on the Serbian market in cooperation with our partners, has been continuously at the very top of card use. This is a good example from the neighborhood, and our wish is to transfer this practice to the BiH market. We should not lose sight of the fact that cashless payment on the market is still an option that is only available in more advanced cashless societies that show a strong orientation towards digitalization, all in order to ensure the freedom to choose the way you pay.“, Said the director for markets of Serbia, Montenegro and Bosnia and Herzegovina in the company Mastercard, Jelena Ristic.

The development of contactless technology has laid the foundation for the introduction of mobile payments and mobile wallets, both through the development of payment infrastructure and through the building of user habits.

Payments via mobile wallets, ie contactless payments by mobile phone from the application in which the digitized payment card is located, are an option that almost one third of MasterIndex respondents are interested in.

Mobile payment from one card to another is the choice for 32% of respondents. Transfer of funds via mobile phone number is an option for 34%, while for registration, ie keeping the card with a merchant or in a mobile application, the solution is for 25% of respondents, and interest in instant payments by scanning a QR code is (24%).

The further development of mobile payment habits will be stimulated by the Mastercard company through the organization of additional benefits and special programs such as cash-back, ie refund.


Source: Capital.ba – Informacija je capital by www.capital.ba.

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