Connecting to roots fighting for home

“In the spring of 2020, right on the eve of the Corona, I opened my store, on Rothschild Boulevard Tel Aviv and an online store,” says Mirit Rodrig, owner of the fashion brand named MR, 48, married + 4, who lives and runs her studio in Kiryat Motzkin. “I work and produce “The clothes in the company of seven permanent staff members, all environmentalists, all excellent professionals – seamstresses and image makers and cutters, all go with me for many years,” she says.

“I chose to be a fashion designer in Israel – out of a desire to preserve, a desire to create from my place and inspired by it, it comes from a pioneering place – and unfortunately with zero help and support and zero awareness. Today Israeli fashion design is a disappearing world and I insist on creating here with human resources becoming scarce. There is no difference between me and a farmer with a grape vineyard, which he insists on growing both in the desert and unconditionally, it comes from a place of passion to create from this land and its inspiration, its past and roots ”she confesses with pain. Currently, unlike many countries in the world, the Israeli fashion industry does not receive government support.

Mirit Rodrig – jacket – NIS 695, skirt – NIS 689 (Photo: Oded Plotinitzky)

Rodrig began her path in the fashion world in 1998 by studying fashion at Shenkar. Her resume is rich in the most coveted jobs in the industry; She worked at Delta’s London branch and the international department of Marks & Spencer. In 2010 she opened an atelier called Closet in Tel Aviv, designed a decade for Razili and in 2019 decided to go independent with the MR brand – Mirit Rodrig, which she first unveiled at Paris Fashion Week “I chose to be independent, to express in a special language of my own the inspiration from where I live and create and leave a mark on this landscape, by a unique and personal fingerprint, because I felt I had something to say on the subject” she shares, “my style has crystallized in the last decade Barzilai there I designed from a very wide angle from a t-shirt to evening dresses, and it fits the lifestyle of the working woman who needs comfortable clothes made of pleasant fabrics and cuts that know how to take into account body curves and be forgiving, not trendy and flashy yet fashionable with attention to small details and uncompromising finish levels.

Today I have a very rich experience that gives me confidence to create for this woman a perfect and varied wardrobe.

Mirit Rodrig - NIS 599 (Photo: Oded Plotinitzky)Mirit Rodrig – NIS 599 (Photo: Oded Plotinitzky)

“The current collection was designed during the Corona period under the title ‘Journey, way, dream’. I was looking for a way, I had a dream and decided to go on my journey, make my choices, allow you to see through my eyes my dream, let you be partners in my journey, experience The colors and places that accompanied the design of the Fall Winter 2020/21 collection. I aspired to break free from all dictation, to be free from all rules and to go to a place of imagination, to a world far beyond the here and now, clear and expected. I gather inspiration from the moment I get up in the morning. .

The decision to shoot with Michal Halbin and go with her unique talent to give her photos an artistic and expressive way in vivid colors, Chaya Wieder the stylist, was attached to embroider the dream, and we went out for two days north to nature, water, and production photography. The inner world of the designer.

Price range: 190-1690 NIS

Collection size range: 36-46 You can order any additional size in special sewing and at no extra charge.

Available at the brand store at Rothschild 1 Tel Aviv and at

Source: – סגנון-לייף סטייל by

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