Concern SAIC will transfer the R brand to the new company Feifan – DRIVE

The new company’s near-term prospects are related to the R ES33 concept, which is set to become a production electric coupe-crossover in the second half of 2022. A “blind subscription” has already been opened for it, although there is no price or characteristics yet.

The R battery sub-brand originated in the bowels of the SAIC concern in 2020 as a line within the Roewe brand. This year, the R-brand has distanced itself from Roewe by creating its own R Store showrooms in the business centers of major cities. But the public still often perceives it as just a variation of Roewe electric cars. Now SAIC removes R from its progenitor even further: the brand will be transferred to the new company Feifan Automotive Technology, in which the concern will invest 6.65 billion yuan, or 95% of the shares. Another 0.35 billion (5%) will be added by partners. Feifan will initially leverage all of SAIC’s R&D capabilities, including support for its technology center. But gradually more independent research will develop.

The current two R models, the Marvel R electric crossover and the ER6 sedan, are not selling very well (together 12,572 units in January-October), although the parameters and design are at a decent level. The leaders of the electric car market in China, Wuling / SGMW and BYD, sell several times more per month.

The new company aims to create highly intelligent electrical machines (5G-V2X networks, Nvidia supercomputer chips, lidars announced). Moreover, in contrast to Tesla, who did not even set the teeth on edge, but to ambitious (not yet even entered the market under discussion) recruits like Xiaomi and Apple electric cars. It is logical to ask – where is the place here for the equally innovative “electric” brand Zhiji / IM, created by SAIC this year? Chinese media, citing insiders, report that the two subsidiaries of the concern will peacefully disperse in price niches. Feifan will occupy the segment of cars with a price of 200,000 to 400,000 yuan (2.27-4.54 million rubles), and Zhiji will go to conquer the peaks with a price above 400,000.


Source: DRIVE.RU by www.drive.ru.

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