Concern for Salmona in chocolate: “Damage to trust in the Ministry of Health is significant”

the minister of Health, Nitzan Horowitz, Referred today (Tuesday) to the recall of the products of the Strauss-Elite company, due to the presence of salmonella bacteria in the factory. “The chocolate factory will not return to activity until we make sure there is no danger to the public,” he noted.

Director of the National Resilience Program at the Ono Academic Campus, Dabush light, Talked to Anat Davidov on 103FM She referred to the way the Ministry of Health and Strauss are functioning in a crisis: “This is a company that is part of our Israeli narrative, a company that we greatly appreciate and buy its products. It is part of the culture even though it is a private company.”

“In this respect, the feeling that they worked for the book and the argument is not enough. A company of this magnitude must understand that there is no digital revolution here, there is a digital reality here. There is a very significant element in the public attitude and trust. “We must act in full transparency with the public, give him all the information and explain to him what needs to be explained,” she added.

“Strauss needs to understand that the cost of concealing its reputation can cost it much more than the price of non-concealment. Imagine what they are doing now, collecting the products from the shelves, would have been done at Strauss’ initiative a week ago. “The public in the company was getting stronger. Today you both collect the products and are also damaged in trust.”

Strauss Company (Photo: Michael Giladi, Flash 90)

“In the aspect of the affair exploding yesterday morning, there is a real attempt to manage this crisis. Throughout the last few years I have been saying that CEOs do not understand that they need to change – we do not need to manage crises, we need to anticipate them. “Once you had it in your head and had an orderly procedure you would have spared yourself all this crisis management, it would have been much more minor and would have come out of it with a strengthened reputation and not with a shattered reputation,” she said.

Referring to the conduct of the Ministry of Health, Dabush said that “my anger at the Ministry of Health is greater than Strauss. The Ministry of Health is a public ministry, headed by a minister, has a very dominant CEO – a whole week this story runs around the ministry and has such significant effects A lot of people, leaving the information with you and expecting Strauss to announce is an incorrect expectation. You have a commitment to the public. “If I were the director general of the Ministry of Health, I would have pre-empted a committee of inquiry today that will examine where this failure was so that it will not happen next time.”

“Trust in Strauss can rise to Strauss in economic terms, but the damage to public trust in the Ministry of Health is much more significant. We saw this in the Corona period and began to ask ourselves why the public does not trust the governmental system. Here is one reason why there is no trust. “Prof. Nachman Ash is a team that understands the regulatory issues in the field of health, which will submit a report within 48 hours on exactly where the failure was and will go out with it to the public.”

Assisted in the preparation of the article: Shani Romano 103fm

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