Comparing the form of 2 luxury outlets “Promotion – Add Magnet” to compete for Thai customers

“Premium Outlets” in Thailand, 2 retail giants open a battle for Thai customers to awaken their purchasing power in the second half of the year. “Siam Premium Outlets” celebrates 1 year, receives a credit cash back of up to 18,000 baht, pinning famous brands to penetrate customers on the side of “Central Village”, highlighting the Intensive Omnichannel strategy, bringing luxury goods to 220 leading brands to pack strong promotions 90% off, Tie Jai Tea Shop

On June 24, 2021, reporters reported that Covid-19 outbreak that dragged on since last year It appears to be a major obstacle affecting businesses that rely primarily on tourism to stagnate. especially in the business group “Premium Outlets” that have to be stumbled in accordance with the number of tourists that have been set as the main target

How can you regain business growth in the face of negative factors? Recently, we have seen two giants, premium outlets in Thailand, “Siam Premium Outlets” and “Central Village” raising promotions. Make a new magnet Not allergic to shopping centers in the central business district. to penetrate Thai customers and foreigners living in Thailand instead It is also the awakening of purchasing power in the second half of the year.

Atmosphere in Siam Premium Outlet

attracting luxury brands to penetrate Thai people

Started at Siam Premium Outlets Bangkok under the cooperation of Siam Piwat and Simon Property Group from USA. that opened for a full year in the midst of the Covid-19 outbreak causing the number of tourists who had been the original target to disappear As a result, they had to turn to adjust the new army, focusing on penetrating Thai customers instead while waiting to open the country.

In the second half of the year, it is preparing to launch more famous brands that will be opened in the center, such as Longchamp, which will open the first Exclusive Outlet at Siam Premium Outlet Bangkok in August. this and the shoe brand Echo (Ecco) after the beginning of the year has gradually opened famous stores to strengthen the center, such as Reebok (Reebok), Brown & Co (Browne & Co) .), U by Ungaro, Pierre Cardin, Alphakid, etc.

In addition, in order to create colorful, not monotonous for customers With a pop-up store that rotates to open, such as Pomelo, opening a pop-up store using an area of ​​​​over 500 square meters, Lush products from nature, a famous brand from England which was opened for the first time at Siam Premium Outlets, Bangkok, etc., along with the continuous development of online shopping platforms. including Instagram, social commerce and CHAT&SHOP services on LINE OFFICIAL To help various stores increase sales by 10-30%

All of them are popular brands of Thai people. who used to queue to buy in famous outlets abroad what the camp said That is the key purchasing power that needs to be driven.

It also celebrates its 1st anniversary, therefore, has organized a special promotion with the campaign “FIRST ANNIVERSARY”. When spending 3,000 baht, receive a Gift Voucher from participating stores, up to 500 baht, a total cash back of 18,000 baht, up to 18 g. This Oct. ’64 includes benefits from both leading credit card holders. Including promotions from Rabbit Rewards partners, JCB credit cards, when spending 5,000 baht, receive a Siam Gift Card worth 100 baht, and when spending 15,000 baht, receive a 1 Day Pass to use the service at the VIP Lounge, etc.

Central Village

Raise the Intensive Omnichannel to awaken the balance

while “Central Village” under the management of Central Pattana Public Company Limited, another giant retailer in Thailand has moved forward through the Covid-19 crisis with the strategy of Intensive Omnichannel, adapting quickly, proactively, as well as highlighting its strengths with Central Shopping Center branches nationwide. Helping to reach customers both inside and outside of Catchment through continuous marketing campaigns.

Starting from the big discount campaign of the year ‘Super Brand Grand Sale 2021’, discounts up to 90% with more than 220 world-class luxury brands, helping to stimulate sales and increase traffic within the center. Ready to receive many privileges. Shop for happiness from today-31 July 2021. Ready to integrate the Online Shopping Platform continuously after generating online sales growth of more than 145% from the 4th quarter of 2020. Such sales It comes from 70% of Bangkok residents and upcountry and other 30% and is also the first to do Live streaming and has a “Golden time” that has already created the phenomenon of waiting for the screen.

Not only this, there are also luxury outlets that are more than brand-name shopping destinations to penetrate lifestyle insights to reach customers, middle-class and high-end village residents. and international schools in Bangna and Prawet, where more than 60% of customers are people within a 15 km radius.

Whether it is having Tops Market, capturing trends in sports lifestyles such as Skate, Surf Skate and Roller Blade, opening the center’s area to be a hangout point for sports and exercise enthusiasts, and Luxurious Lifestyle groups such as Being a meeting point and releasing cars of the Super car group is expected to increase traffic by about 20%.

Atmosphere in Siam Premium Outlet
Atmosphere in Siam Premium Outlet
Central Village
Central Village

Read the original news: Comparing the form of 2 luxury outlets “Record Pro – Add Magnets” to win Thai customers


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