Compal marks 70 years with new identity, products and campaign (with video) – Meios & Publicidade

By Pedro Durães on April 18, 2022

“Tomorrow matters” is the signature adopted by Compal at a time when the brand’s 70th anniversary is being marked, with the new Compal Bio range arriving on the market alongside a new visual identity on the packaging. In packaging with messages related to sustainability that will be extended to all product ranges, the new Bio range materializes the brand’s commitment to protecting the planet with a set of proposals produced exclusively with organic fruit and without added sugars.

“It is a celebration with purpose, with many new features prepared for this year 2022, anchored in the pillars of fruit processing and environmentally friendly packaging, among others. A unique moment for a brand that was legitimized in the past, proud of doing well in the present and optimistically looking to the future”, says Rodrigo Costa, Sumol+Compal marketing director for Portugal and Spain, about the launch of new products and image. within the scope of the brand’s 70th anniversary celebrations.

Both the date and the launch of the Compal Bio range are highlighted in two new multimedia campaigns, one starting this Monday and the other on the 25th of April. The central axis is two advertising films based on the creative concept created by the VMLY&R agency, which emphasizes the brand’s duality between tradition and innovation with “the history and future of Compal represented by two characters, grandfather Zeca and granddaughter Ana” .

“These two characters will guide the history of the Compal brand, which spans the 70th anniversary masterbrand campaign and two product films embodied by Compal Origins Laranja and Compal Vital Frutos Vermelhos, as well as the campaign that marks the launch of the new Compal Bio range, the first step of the brand in the territory of organic fruit”, describes in a press release. The production was in charge of Garage, with planning of resources under the responsibility of Initiative.


Source: Meios & Publicidade by www.meiosepublicidade.pt.

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