Communication and marketing are the “connective tissue” to the consumer!

On the occasion of the award Mark Awards recognition, we talked to the jury members about why it is important to point out experts from companies. Marjana Davidović, Country Manager Adriatic South Hub, Nestle Adriatic she said…

Why is it important to highlight marketing and communication experts from companies and to what extent their work contributes to market development?
Production, sales, innovation, business growth – it would be said that it is enough for good business, but communication and marketing are the “connective tissue” and the beaten path to those who are most important: our consumers. A good communication strategy is the bearer of everything we do, makes our business transparent, and “sends” services and products into the right hands. Experts in this field, keeping in mind the company’s business goals, adapt to new communication channels on a daily basis and direct key messages in the best way, which ultimately leads to greater competitiveness and market development.

As a member of the jury, what will be the key criteria for judging the nominees and what will you pay attention to?
In the first place, innovation – a great challenge today when it comes to communications – to be new and original in the sea of ​​campaigns and the ocean of messages. In addition, the philanthropic note is something that ennobles and enriches communication, gives it a deeper meaning and it is something that I always notice and support.

Nominations for the Mark Awards are open until July 20, and more information is available on the website

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Source: PORTAL by

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