Commerce moves forward with the Omkoi model Joining forces with partners to help farmers – INN News

Commerce moves forward with the Omkoi model join forces Helping Chiang Rai Pineapple Farmers

Director-General of the Department of Internal Trade Mr. Wattanasak Sueaiam revealed that Mr. Jurin Laksanawisit, Deputy Prime Minister and Minister of Commerce Has ordered the Department of Internal Trade to help farmers. Under the proactive fruit management measure in 2022, throughout the production year 65 has been linked with entrepreneurs to buy produce from farmers since the beginning of the production season, totaling 487,000 tons, consisting of purchasing under the fruit management measure in 2022. Volume 234,000 tons, such as koi model, distribution outside the production area (3 baht/kg).

Pushing for exports of fruit hawkers, organizing sales areas at local department stores, gas stations, wholesale-retail shops, commercial activities “Fruit festival 2022” and purchasing under supplementary measures, amounting to 253,000 tons, such as opening more fruit distribution points Promotion of the processing of fresh durian into frozen durian and processed longan for export to foreign countries The results of operations throughout the year of 65 resulted in the overall fruit prices very favorable.

In particular, the country’s key economic fruit product is pineapple, with the price of Phu Lae pineapple this year was 4.5 baht/kg, higher than last year’s 3.75 baht/kg, up 20 percent, and the Batavia pineapple variety 5.70 baht. /kg higher than last year at 5.49 baht/kg, an increase of 4%

Today (October 1, 2022), the Department of Internal Trade has visited Chiang Rai Province to prepare for the purchase of pineapple products from farmers in advance. under the measure “Omkoi Model” by joining forces with 10 private sector partners, comprising privatization operators (Sam Roi Yot Co., Ltd. and Nana Fruit Co., Ltd.) Export operator (Studio G Bar Co., Ltd. Mata Trading Co., Ltd. and MT Fruit Land Co., Ltd.) Wholesale-retail (Makro Lotus) The Mall, Central and Big C) entered into futures contracts for pineapple production.

Under the standard agreement of the Department of Internal Trade with a group of pineapple farmers Chiang Rai Province, 12 groups, 4 districts, buy Chiang Rai pineapples, a total of 12,600 tons, divided into 8,300 tons of Phu Lae at the market price of not less than 6 baht per kg, Pattavian 4,300 tons at the market price of not less than 5 baht per kg for distribution. Products are released into various channels, whether it is processed into pineapple juice.

By the cooperation between Ichitan and PT pumps under the brand Luang Por Phobchok, pineapples are processed into dried products for export abroad. and distribution of produce in the country through wholesale-retail and entrepreneurs which the purchase of pineapple products in advance It will be a guarantee to farmers that they will be able to sell at a certain trading price. Under the “Omkoi Model Helping Chiang Rai Pineapples” activity this time, the current trading price will be much better than last year.

Mr. Wattanasak Sueaiam added that the Department is very confident that from the proactive measures driving today, the situation of pineapple production and prices this year will be at a good level and will increase from the previous year. come for sure In addition, farmers will have channels to distribute their produce. and have increased income as well

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