Ditching single-use plastic is no easy feat. Over the last few years different regulations throughout the world have begun to restrict or directly prohibit its use. An example of this is the European Union The China’s plan. So after the advent of plastic straws, the next step seems to be end plastic bottles. Coca-Cola will experiment with a paper one starting this summer.
According has announced the company, they have a biodegradable bottle prototype that will be released in the coming months. Through the limited sale of a local Hungarian drink, they hope to see the feasibility of using a paper bottle to sell their drinks.
The plan to end the plastic bottle
Sell drinks in paper containers It is actually something common, we can see it in juices or milk in a tetra-brick. However, carbonated beverages require a more special treatment, hence the effort in making this “paper bottle” by Coca-Cola.
The new Coca-Cola paper bottle actually neither is it entirely paper nor is it entirely Coca-Cola. Developed in collaboration with The Paper Bottle Company, this bottle is made of materials that can be easily recycled such as paper. Whether this is entirely true and feasible will be known after the prototype test in Hungary, where they will sell a couple of thousand units with the AdeZ drink.
The bottle has a biodegradable material similar to cardboard that acts as packaging to keep liquids inside and protect them from the outside. To prevent fluid wear, it is coated with a recyclable plastic which is the same that is also used on the bottle cap.
Coca Cola emphasizes that it is a pilot test. Depending on how the bottle reacts to the real world and how it is received by consumers, they will adapt the idea along the way. That is, it is not the final bottle that we will see in all Coca-Cola drinks, it is not even clear if it is the solution to end plastic bottles.
In any case, considering that Coca-Cola is one of the largest distributors in the world, it is certainly interesting that this step is taken. Plastic is one of the biggest problems in our ecosystem, so much that even “it rains plastic”. Other solutions to end it have also emerged andn the logísitca and there are those who seek to recycle it directly much faster through the use of enzymes.
Source: Xataka by feeds.weblogssl.com.
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