The CNN Portugal channel, which opens on 22 November, could represent a significant change in the viewer profile compared to TVI24. Media Capital’s objective is for the new channel to predominantly target an ABC1 class audience, in accordance with the rationale presented to the ERC regarding the change in the name of TVI24 to CNN Portugal, in the meantime approved by the media regulator.
According to audience data for the first half of 2021, TVI viewers are, on average, between 65 and 74 years old (21 percent of its total audience), class D (38.5 percent) and live in the Lisbon region (35.3 percent). The ABC classes represent 39.1 percent of TVI24’s total audience, while on SIC Notícias they reach 55 percent of the total and on RTP3 54.2 percent. In the case of CMTV it does not go beyond 27.5 percent of the total audience.
According to the ERC, those responsible for CNN Portugal presented to the regulatory authority “the general lines of programming based on a horizontal grid, with changes at the weekend, where information, debate and analysis spaces dominate”. There will also be an offer in the areas of arts and leisure, as well as the use of CNN’s global network, with a focus on major international issues.
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Source: Meios & Publicidade by www.meiosepublicidade.pt.
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