Clubhouse in the search for competition. Facebook wants to copy the idea

  • The Clubhouse app is currently rolling in the mobile world
  • So the world of Apple, because it’s not on Android
  • The competition is already lurking and wants its “piece of cake”

Clubhouse is so far only for iOS. Will it change?

Clubhouse is a very young application and is one of those that come from time to time, immediately flies up and then the question is whether they stay there or burn like a comet (so far it looks like the first one). It has existed since April 2020, is backed by duo Paul Davison and Rohan Seth, and has more or less no competition in the mobile world. But Facebook plans to change that.

What exactly is a Clubhouse?

It is an audio-based chat application, so you do not write to its users, but chat normally. It works on the basis of invitations, is only for iOS and is discussed in various rooms with a certain topic. You can learn a lot of interesting things or just talk to anyone and practically anything. The room itself can be set up by any of the users and its staff is divided into audiences and those who speak.

The current popularity of Clubhouse is unbelievable and since its establishment this project has really grown significantly. While last year its value was estimated at $ 100 million, now it is already one billion and in January it had more than 6 million registered users. He is being recorded by a coronavirus pandemic, quickly became a viral sensation and was also helped by the fact that you can meet famous or interesting people and a bunch of celebrities (such as Drake, Jared Leto or Elon Musk).

Facebook is already grinding its teeth

As we have already mentioned, this application is only for iOS, it works on an invitation basis and is talked about. This means that the omnipotent began to wander around her Facebook. But not in the sense that he would buy it, but rather in the form of creating a competitor for it (= he came up with something more or less the same). Not that we want to blame this giant directly for theft and copying, but he really likes to be inspired and as soon as something turns out to be trendy, Facebook is immediately there.

In the past, he bought, for example, Instagram, Whatsapp and also the virtual reality Oculus. In 2016, Instagram, already owned by Facebook, copied the key feature of the then rival Snapchat – Stories. Last year, we received videos under it called Reels, which Facebook “borrowed” from TikTok. The social giant with the Room application reacted to the popular Zoom, so it is obvious that he is not afraid of inspiration (to put it politely).

Facebook boss, “all kinds” Mark Zuckerberg | photo: Facebook

Android version in production

Currently, the Clubhouse is still in beta, so it is not accessible to everyone and is therefore more or less exclusive. We are reportedly working on a version for Android, because the potential of this “mess” has an incredible, however, it is possible that before we get the original on Android, Facebook will offer an alternative.

Emilie Haskell, his spokesperson, for New York Times she said: “Facebook has been connecting people with audio and video for years and is always looking for new ways to improve this experience for people.” So it seems that the social giant is preparing the ground for the arrival of something similar. And it’s not just Facebook, rival Twitter is testing a platform called Spaces, which should be something like that again.

Also read: Clubhouse is rolling Czechia. Why isn’t the popular app on Android?

The competition will come and will be relentless

The clubhouse has entered a dangerous world. It’s popular, it’s growing exponentially, and the big players want to take that idea for themselves. So the question is whether he will stay his own and resist the competition, or whether this environment will grind him and create so many derivatives that not even a dog will bark at him in a few years. He has to come to further expansion on Android as well, but it will be at the cost of losing exclusivity and it is possible that it will rather hurt him in the final.

Have you been to the Clubhouse to chat? Do you like this style of communication and foretell a bright future for it, or do you see only a certain trend in it that fits? We are interested in your opinion!

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