Clubhouse Backchannel | OnlineMarketing.de

Soon you will also be able to send direct messages in Clubhouse. We explain which functions the backchannels provide and how you can use them.

„Say hello to Backchannel, the new direct messaging service for Clubhouse!“ The social audio app announced the direct messages now built into the app. In the back channel, moderators of a talk can exchange and organize, but participants can also chat with each other in back channels.

© Clubhouse

The chat function is currently being rolled out for all users and should change the way the app is used. Finally, a discussion outside of the rooms took place either privately on other messaging services or on platforms such as Twitter. Because until now the concept of the app was “audio-only”. Now, however, users can also exchange ideas next to the talks directly in the app. Clubhouse presents the following features:

  • Conducting real-time conversations in rooms: Listeners: inside a room can chat with each other about the discussed topics. Speakers and co-hosts can discuss the moderation and, for example, decide which question to ask next.
  • Receive or ask questions from the audience: Speakers can also answer questions in text form from the audience via the back channels.
  • Just say thank you: The backchannels give speakers the opportunity to contact listeners in chat, who may have attracted attention through good questions or financial support.
  • Events planen: Up to now, the planning of an event also had to take place on other platforms. Now the organizers can vote directly in the clubhouse.
  • Chat with clubhouse friends: Even if a room has ended, chats can continue to exist.

After Clubhouse got off to an impressive start last year, many other social apps set out to copy the features of the new app. For example, Facebook quickly launched the Audio Rooms and thus directly competed with Clubhouse. The newcomer app must therefore stay on the ball in order to continue to inspire users. In addition to the back channels, Clubhouse recently announced a deal with TED Talks. It remains to be seen whether the two innovations will help to prevail against the competition.


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Source: OnlineMarketing.de by onlinemarketing.de.

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