The existing distribution, education, and cultural industries faced a big crisis due to the social distancing caused by the corona pandemic. Until now, the transition from face-to-face business to online services has been gradual. However, due to the Corona pandemic, digital transformation is accelerating as it emerges as the top priority infrastructure for companies’ life and death.
There are challenges that must be addressed in quickly turning existing services online. In order to reproduce the offline face-to-face service experience online, close to the existing experience, a live media service with enhanced interactivity must be provided. However, in the absence of IT and media expertise and manpower, it is not easy to build these services within a limited budget in the near future.
‘Cloudplex Media’, a cloud-native media platform with high economical efficiency, scalability and flexibility
Megazone CloudPlex Media is a serverless-based media service platform that allows you to build media services in a short time and at reasonable cost. In a rapidly changing market environment, the establishment and operation of competitive services leads to success in corporate business.
Cloudplex media minimizes initial investment cost and enables OPEX-based service operation. The expandability and flexibility of the service scale are secured, and continuous service expansion and new functions can be added.
In contrast to OVP used by existing companies, it provides ultra-low latency live stream and WebRTC-based interactive service in addition to VoD and Channel. It supports multi-angle service and is useful for webinars, two-way broadcasting, and fitness training. Relay relay for more viewing coverage is possible, and high-definition VoD for live service can be converted. It supports user-customized workflow based on Pipeline, and maintains high consistency by providing RESTFul API for each function.
Popular in live commerce and VoD service industries
Megazone Cloud’s Cloudplex media is actively used in live commerce and VoD service companies.
Company A, which has grown through influencer marketing, recently launched a new live commerce service in its own mall. However, in the existing marketing activities, influencers promote products on individual SNS and pay for them, making it difficult to manage and recycle marketing contents, so new services were needed.
Cloudplex media was introduced to improve customer experience and more active communication with consumers. In the live commerce service, viewers actively communicate and recognize products through interactive services such as chat, and this experience naturally leads to purchase. Lives conducted within the company’s platform are also posted on the influencer’s SNS account, and converted to VoD so that it can be continuously used for marketing of the product.
Fitness Center B, which has several branches, suffered a big blow to business as the operation of indoor sports facilities was restricted due to the pandemic. Accordingly, it strengthened the existing VoD service and introduced Cloudplex Media to launch a new online fitness service.
In the newly established online platform, trainers can freely upload their videos through mobile, and members can use the service without time and space constraints. In addition to VoD, live or pre-recorded videos were organized according to a schedule to provide the same curriculum as the existing GX program. In the real-time remote training service, the trainer used multiple cameras to allow members to learn postures and poses from various angles, and to give and receive feedback in real time.
Megazone Cloud will introduce enhanced media analysis capabilities based on artificial intelligence and machine learning to the market in Cloudplex media. In addition to recognizing the scenes of people and objects defined in the DB, a function of extracting objects and brands through learning will be added. By automatically analyzing the scene where products appear in commerce-related services such as home shopping, it can be utilized so that purchase conversion occurs naturally.
In the second half of the year, we plan to support marketing activities targeting specific users and generating additional revenue through advertisements using personalized recommendations based on big data.
Reporter Hyangseon Lee firstname.lastname@example.org
[알림] E-Newspaper Internet and Next Daily will hold a free online conference “2021 Cloud Transformation in Business” from 10 am to 4:30 pm on January 21st. Cloud technology and business prospects to be noted in 2021, accelerated enterprise cloud transformation through digital workflow, online communication strategy using cloud video solutions in the untouch era, effective hybrid cloud platform approach in the new normal era, 8 for cloud-based business re-creation Keys, strategies for overseas expansion of cloud-based businesses, management methods tailored to companies, how to digitally transform talent management, and use of cloud platforms for successful business innovation and rapid digital transformation are introduced.
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