Clients choose them according to the energy they give me and the expectations they have from me. I learned to feel people

Wake up when you want. Have all the time. Work spontaneously. Then reality strikes you. That’s freelance. And as you grow older, it becomes important when you wake up, how you manage your time and it becomes possible to work spontaneously, but well planned. These are the upgrades he has made Andreea Irimia, communication freelancer & micro-influencer, since he chose this path. And he tells others who are still thinking:

“The advice is to listen to his instincts, because he knows best. With a risk calculation, of course, and with a plan (or a semi-plan) done. It’s clearly a way out of comfort and it can feel like an empty throw, but most of the time, the coolest things come out of situations like this. “

This paragraph would have followed a description of Andrea, but I found her Facebook cover, which says a lot about her and her last year – with the hashtag ‘I try new and cool things to show you how cool life is ‘.

Find the collage below, somewhere in her story. And so, I made a teaser for a life as a freelancer, the one I heard about that you can work from the car, from the park, from restaurants, from the beach, from the mountains. Here is the story, as it is.

Before freelancing

Free time? What’s that? And before freelancing I was as agitated as before. I worked in advertising agencies for over 10 years and I think you can only survive there if you are mutitasking and you like diversity. In this context, I was, therefore, a typical employee, if there is such a thing in the agencies, with the only difference that I started a few years ago and a “side hustle” in parallel, a platform to promote movement and a healthy life – Think Healthy. My free time used to go (and still does), but that’s how I discovered that free time is cooler when it’s not really free-free.

The click

I had made the decision in my head long before. Sorry, I flirted with the idea for a long time, but there was a lot of hesitation: but how do I make money, but stability, but I like to know when my money comes every month, but where do I get projects, etc, etc.

It’s a very funny story with the click, because it was a real click, even if I had to resign from the place where I had worked for 7 years, to go to another agency, just to find out after a month I don’t want that for myself anymore. As I said, the seed was planted a long time ago, it took a little zeal and conviction. I have a word for this: sometimes you have to go out of the woods to see the trees.


The bottom line is that it’s not as hard as I thought. That’s because I had already discussed some projects in advance and I went straight into them when I started freelancing. And basically, I was doing the same familiar things, just like on another program.

It also helps the relationships I have in the market, I saw people who were literally happy that they could work with me now, which could not help but give me a boost of confidence. Of course, reality would hit me in the coming months, I tell you below.

The first challenges

The first challenges came when my already canceled projects were canceled. Everything was clear in my head, settled, calculated with the money, and then I found that I didn’t have much to talk about. That’s when I realized how windy this whole thing is and how easy it is for me NOT to make rent this month. I was really in the early months and I had taken some (theoretical) risk margins. I panicked for a day or two, I realized that I had nothing to do but breathe and move my elbows, as proof that in a few days other projects came back.

I had a prejudice before, yes, I thought you had more free time. It was quickly shown to me that it is just otherwise distributed and / or you don’t know what your free time is and you work continuously.

Lessons learned

One of the big mistakes was believing that I could only live on one-off projects. They were ideal and fixed enough that I could make a well-planned plan. I still need the discipline of clear planning, even if on freelancing things are not so safe.

But we were still working in a volatile market, in pandemic times, so in a few months I discovered and decided that I needed a base. So now I have clients with a monthly fee, but also one-off projects, which are always welcome.

Work style

For me, compared to other freelancers, this fixed program does not exist at all and no day is like another. Especially since I continue to promote an active and healthy lifestyle on the Think Healthy platform and that keeps my schedule very busy. For this reason, everything is very well planned, so as to cover the activities.

I strongly believe that discipline is needed in everything we do, no matter what it looks like for each of us. What I can tell you for sure is that I wake up very early (and go to bed early) and that I feel gives me a lot of time and a lot of clarity.

I often train in the morning, but there are cases where, if I have another job that day, I work on my laptop from 6:30 to 11 and then I see another job. Can I say that I work spontaneously, but very well planned?

Favorite places

Cafes or places with a good breakfast / brunch are great. On this occasion I took turns in places in Bucharest where I test both the menu and the atmosphere for work. I never liked working from home, although I have a corner with a very nice desk.

However, I am much more productive in other contexts, especially those in which other people work. But as I said, I leave home a lot, so I get to work from the car, from the park, from restaurants, from the beach, from the mountains. That’s the beauty of it!


I still have a learning process on this topic, because many times I go from work projects to my project (where all the work I do, the content creation) and I say that’s how I take a break. Which at the end of the day is still a long time connected to devices. Fortunately, I move a lot, I try a lot of new things, I go to the mountains a lot and these are my breaks and disconnection.


Fortunately, I haven’t been to clients so far, as there was no need. I know it will sound weird, but I still choose those who come to me according to the energy they give me and the expectations they have of me. I have learned to feel people and, without any judgment or upset, I refuse to do them good. And at the end of the day, and them, that I would not deal with their brands wholeheartedly.

It is not difficult for me to refuse a project, this seems to me the biggest advantage and one of the reasons why I became a freelancer. To be able to work with pleasure on projects that I enjoy and that are fair to me.

Personal brand

What I do on the Think Healthy platform, especially on Instagram, but also in general, he “sells” me as a professional in social media and communication. There I met many of the clients, they like what they see there in terms of energy, consistency, but also content and creativity, so they are confident to work together on their projects.

Dreams and guilty pleasures fulfilled as a freelancer

As I said above, I work from anywhere and whenever I want. This is an extraordinary freedom for me because I can go to all the places where my head is cut off or I can go to a swimming pool or a workout in the middle of the day without feeling guilty in any way. So at the level of guilty pleasures, I intensified the cool life experiences I live and that’s fantastic.

Freelancingul in Romania

I could not comment on the evolution, I am new enough not to realize how it was and what it is now. The benefits remain like flexibility or working for yourself and not someone else, but we can’t forget the administrative and the hassle of doing everything on your own, including finding clients.

People have become much more open to this idea in the last two years of working from home. I am also one of those who had this revelation due to this period, but I still believe that it is not sustainable for everyone. You have to like being in the socket all the time, with salt and pepper, with ups and downs.

Tips for the undecided

No matter how cheesy it sounds, the advice is to listen to your instincts, because he knows best. With a risk calculation, of course, and with a plan (or a semi-plan) done. It’s clearly a way out of comfort and it can feel like an empty throw, but most of the time, the coolest things come out of situations like this.

Source: IQads by

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