BPI was elected Bank of the Year 2020 in Portugal by the British magazine The Banker, from the Financial Times group. To mark this distinction, BPI launches this Wednesday a new institutional campaign in which the protagonists are the bank’s customers and employees. With Partners’ creativity, the campaign is present on radio, digital and outdoor.
“The campaign conveys the human side of the Bank of the Year, which materializes in the relationship of trust that customers establish with BPI’s teams, particularly in an unprecedented year such as 2020. The campaign also works as a recognition for BPI employees ”, Says the brand in a press release.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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