BPI was elected Bank of the Year 2020 in Portugal by the British magazine The Banker, from the Financial Times group. To mark this distinction, BPI launches this Wednesday a new institutional campaign in which the protagonists are the bank’s customers and employees. With Partners’ creativity, the campaign is present on radio, digital and outdoor.
“The campaign conveys the human side of the Bank of the Year, which materializes in the relationship of trust that customers establish with BPI’s teams, particularly in an unprecedented year such as 2020. The campaign also works as a recognition for BPI employees ”, Says the brand in a press release.
*The article has been translated based on the content of Meios & Publicidade by www.meiosepublicidade.pt. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!
*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.
*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!