Claim: Canon wants to enter the smartphone world

One of the world’s largest camera / optics companies Canonallegedly to enter the smartphone world, like many of its competitors wants.

Canon ve Nikondid not choose to transfer their brand values ​​to the smartphone market. From the duo who stay out of this space and therefore be deprived of millions of dollars in extra income. Canonaccording to a claim made by a reliable source thinking of changing it. You know Xiaomi, Vivo, OPPO ve OnePlus brands like Leica, Zeiss ve Hasselblad It is in partnership with well-established manufacturers from the camera market, such as Giant names write their names on the camera modules of the flagship phones, and use their experience in the field to improve the cameras on the phones. Canon, allegedly making plans in this regard, Unfortunately, it is not yet known to the level of leakage, which phone manufacturer will enter the market by partnering with it.. The company, which has a very high brand awareness, is very close to itself. could find a major Chinese phone maker and its new generation flagship devices can be supported very seriously with its technical knowledge as well as brand value. A giant manufacturer that has no plans to leave the camera industry, which is far from its old days. Canonif it really steps into the phone side, it can set an example for Nikon, and in the future, Nikon may sign an agreement with a Chinese company for the phone.

The latest partnership in this regard Leica with Xiaomi was established between In this respect Lei Jun, Founder, President and CEO of Xiaomi Group, “As the leading companies in the industry, we have seen that we agree on ideas and goals. Both companies recognize the achievements and contributions to the industry. This collaboration will greatly contribute to strengthening Xiaomi’s photography strategies. From optical design to the adjustment of aesthetic orientations, the innovative technologies, product philosophies and visual preferences of both companies overlapped and merged in an unprecedented way.” he said.

Matthias Harsch, CEO of Leica Camera AG whereas, “We are delighted to announce our long-term strategic partnership with Xiaomi. Leica and Xiaomi, which have a well-deserved reputation around the world with their premium brands, have signed a very important cooperation to reach their goal of taking their customers to a new era in terms of photography. We believe that the new flagship smartphone we jointly developed will showcase the progress both companies have made. We will provide users with exceptional image quality, classic Leica aesthetics and limitless creativity, while also revolutionizing mobile photography.” he said.