Christmas is my absolute favorite time of the year, so campaign inspiration comes naturally

Christmas carols, decorated Christmas trees, family reunions, snow, Santa Claus and his reindeer. On Elena Ciocoiu, PR assistant at Galeriu & Partners, enjoys everything that symbolizes Christmas. The desire to donate materialized this year in press kits carefully prepared in the office transformed into Santa’s workshop. The preparation of these gifts was based on Elena’s experience as a mother. Knowing that all mothers in the world feel the need for a break from time to time, he thought of offering them a reminder that took the form of a cup with a nice message.

I had the opportunity to provide insight into my mother’s life and to have an interlocutor who not only understood and accepted me, but also made it a key element in the campaign. It is a handwritten mug with the message “Shh! This is mommy time! ”, Which accompanied Sudocrem products, Christmas tree decoration and Christmassy flavored tea from the press kit.

Elena is in the team of those who start listening to carols since September and who can’t wait to decorate everything around her. Now that Christmas is just around the corner, we are already thinking about plans for 2022. The interview below helps us to preserve the good emotions we felt during this period and to think about our intentions for the new year.

The road to PR

I could say it was a happy event, not a premeditated one. I made the decision to make a change in my career after the period of maternity leave and this opportunity arose for me to step into the world of PR and communication.

I was immediately struck by the “microbe” of this industry, the effervescent atmosphere, the fact that I can put my creative ideas into practice, and last but not least, the fact that I never get bored. I am very glad that I was open to this experience.

Seasonal campaigns

One thing remained constant: the desire to give, especially around Christmas, so we ended the year by transforming our office into Santa’s workshop, preparing hundreds of PR kits for representatives of the press and influencers.

The first request came in October, from Sudocrem Romania, a client very dear to me because I am a mother, and I was already a faithful buyer of this miracle cream. Of course, it came true with the success we were expecting, given the quality of their product and how much we “fell in love” with this brand.

But our Santa Claus came not only with gifts for mothers and children, but also with the enticing flavors of premium coffee from Indonesia, from our client Blue Phoenix, for example.

We thought of bringing the magic of Christmas in the homes of the recipients of these packages, but we also took into account the cost effectiveness indicator, a constant of the last 2 years in the context of the pandemic.

How did you get into the festive atmosphere this year?

Christmas is my absolute favorite time of the year, so campaign inspiration comes naturally, almost effortlessly. It is much easier to convey the mood and tell the client’s story in the most original and creative way possible when there is emotional involvement and you are surrounded by a magical atmosphere, as it always is in December.

At the office, I entered the festive atmosphere around the end of November. Slightly shy at first, a little decoration today, another tomorrow and so on, until the office became Santa’s workshop, as I said above. I filled it with gifts, decorations and Christmas flavors: fir, orange, cinnamon, vanilla, gingerbread, everything Christmassy.

The coolest memory of the Christmas agency

Honestly, honestly, the coolest memory is from this year. The campaign with Sudocrem was special to me. I had the opportunity to provide insight into my mother’s life and to have an interlocutor who not only understood and accepted me, but also made it a key element in the campaign. It is a handwritten mug with the message “Shh! This is mommy time! ”, Which accompanied Sudocrem products, Christmas tree decoration and Christmassy flavored tea from the press kit. Cana is a creation of Roxana Bescuca that I discovered in the search for inspired gifts.

I felt really appreciated by the client, who was open minded, walked in our hands, and the results were WOW! All the mothers who received the gift were found in the message.

Yes, we all love our children enormously, there is no doubt about it, but the truth is that we need moments for ourselves, so we don’t lose ourselves in motherhood completely. 🙂

So, this cup came as a small reminder for mothers (and those around them) that they need to take another break from time to time.


Photo source: Carla Muj

The most beautiful Christmas commercial of all time

I love all Christmas commercials, but I think the advertisement for Coca Cola in 2020 with the father leaving for the ship, but doing his best to take Santa’s little girl’s letter to the North Pole is among the most beautiful.

We see my father in the woods, in the water, in the desert, on a snowy mountain, and when he finally reaches Santa’s house, he writes “Closed for Christmas” on the door of his house. Immediately, the Coca Cola truck shows up and helps him, taking him home. On the way down, the driver of the truck hands his father the letter of his little girl, which he had left on the steps of Santa’s house. When he opens it, the father sees that in it the little girl had written only “Dear Santa, please bring daddy home for Christmas” and nothing else. The father and daughter hug happily, the message “This Christmas, give something only you can give” appears on the screen, and the last frame is with the driver of the truck that we find out was actually Santa Claus.

So cute!

Annoying clichés from Christmas commercials

I can’t really answer here because I’m a sucker for Christmas clichés. 🙂 Christmas carols, decorated Christmas trees, family gatherings, snooow, Santa and his reindeers, bring it all to me, nothing annoys me about Christmas. There’s no such thing as too much Christmas!

Talk to Santa

Team “carols from September” here.

If I were having coffee with Santa Claus, I would first tell him how much I admire him and why, then I would ask him if he has instagram, after which I would ask him permission to post a story with him, and the I’d probably start telling her about our cute Christmas campaigns. And I think he’d love to be on the other side of the barricade, too, and get a coffee press kit as a gift.

Holiday consumerism

I think that during the holidays many of the purchases that people make are on impulse and on an emotional background and of course seasonal marketing contributes a lot to this, but I don’t judge, because I am also part of the story, sometimes with an exhortation through advertising campaigns. at the office, sometimes in the other camp, that is, as a buyer, with an urge I can’t resist.

What do you like most about Christmas?

I love to spend more time with my loved ones, I love to decorate everything – the tree, the house, the windows, I like to give and receive gifts, and I like to notice how people really get a little better and more understanding in this period, compared to the rest of the year.

What do you take with you from 2021, what do you want to leave here

In 2022 I dreamed of evolving professionally more and more, and personally I only dreamed of keeping my health, peace and love that I already have.

I want to leave here in 2021 the lack of self-confidence and the syndrome of the impostor who pulls out his horns when my world is dearer to me.

What does a Romanian Christmas mean, as much as I took from outside

There are some Romanian traditions that I do not like, such as cutting the pig or walking with the bear and the goat, which I was afraid of when I was a child and it still scares me.

To be honest, I lean more toward the “camp” of established traditions, such as Advent calendars, gingerbread houses, gift stockings, kisses under the mistletoe, watching cheesy Christmas movies, and of course Christmas light bulbs and decorations throughout the house ( or office).

But I also like Hruşcă’s carols and I don’t say no to the traditional cake. 🙂

One thing is for sure: the excitement and magic of Christmas unite us all, and everyone celebrates as they feel.


Source: IQads by www.iqads.ro.

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