Children’s fashion group Jolo launches new baby brand The New Chapter

Children's fashion group Jolo launches new baby brand The New Chapter

The Jolo Fashion Group presents a new baby brand: The New Chapter. The children’s fashion group presents the brand as a sustainable baby-toddler brand for children from 0 to 4 years.

Each collection is a ‘chapter’, as the fashion group shares with FashionUnited. “The New Chapter collects unique stories from inspiring parents and translates them into hand-painted prints. Each print is unique in its kind and symbolizes the typical story of a family. ” Each collection tells one specific story.

“We were missing something on the market. Something with color and prints, something sustainable, something accessible and something with a story, all in one brand, ”Brand Manager Joelle Voesenek tells FashionUnited.

The collections have a common thread in the form of ‘refined colors, a Nordic touch, the clothing made of organic cotton’ and most items are intended for both boys and girls. The prices are between 16.95 euros for a T-shirt and 34.95 for a dress. “We find it very important that The New Chapter’s sustainable collection is accessible to a large group,” said Voesenek about the brand’s price range.

Beeld: The New Chapter via Jolo Fashion Group

Source: by

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