Brand preference, reliability and safety affect the process of buying a car. However, there is another factor that has been rather insufficiently exposed and underestimated so far – and that is the opinion of children. Of the children surveyed, 82 percent thought the cars were fun to very nice. More than 34 percent of children even participate together in the process of buying a car, Ford announced. For the carmaker, the survey was conducted in the UK by the Quirus agency.
Children are not always happy with a family car. About 57 percent of the surveyed children say that the current family car is beautiful, but some (10 percent) state that they are sometimes or often ashamed of it. Critical children’s comments are often heard: it’s an old model, I don’t think the car is sporty enough, and I think it’s a car for the elderly. As many as 61 percent of children also talk to others about cars, and dad and friends are the most chosen interlocutors. Sports cars / coupes are the most popular (22 percent), and they are right behind them SUVs (21 percent). Convertibles and caravans follow (18 percent each), then the so-called ordinary cars (12 percent), as most of us drive. Less popular are pick-ups (5 percent), small cars (2 percent) and vans (1 percent), according to HAK Magazine.
Space is at the top of the list of key criteria. Almost 97 percent of children consider it important. Speed, luxury and economy are also serious issues. According to most children, a new car should be cool, preferably with nice rims. It must also have options for applications, as well as the Internet in the car is mandatory as well as the option to charge smartphones.
Previous research in the UK has also shown that children play an important role in choosing their parents’ cars. A study conducted with 1,000 parents of children aged 5 to 11 showed that 39 percent of fathers were open to this influence, compared to 33 percent of mothers.
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