Chery Omoda 5 Shows Different ‘Ammunition’, Becomes the Main Enchanter for Consumers

DAPURPACU – PT Chery Sales Indonesia’s (CSI) precise strategy to introduce the Omoda 5 right-hand drive at the IIMS 2023 event, was quite successful in ‘ruining up’ the competitive landscape of the medium SUV market in the country.

How could it not be, the high response from visitors who came directly to the Chery booth managed to get the latest Chinese crossover alert.

Even up to the procession of handing over the first 300 units to their owners in the Jabodetabek area, the company managed to record order numbers (SPK) of up to 1,000 more units.

This achievement is certainly a brilliant achievement for Chery International, which is again committed to exploring the most potential automotive market in the ASEAN region.

Especially at this time, various CKD Kit components specifically for Omoda 5 which were sent directly from Chery’s spare parts factory in Wuhu, China, have arrived and the production process was immediately carried out by utilizing Chery Indonesia’s partner factories.

The components consist of the body as a whole, engine, transmission, and various other parts and components that will be installed on Omoda 5.

“Now, the team is producing Omoda 5. We are proud and happy, finally Omoda 5 has started to be produced locally,” said Shawn Xu, President of PT Chery Sales Indonesia.

According to him, the production process has been running according to the specified schedule. After that, the team will re-examine the vehicle until it is finally ready to be sent to the customer.

Not only that, to provide a sense of security and comfort, Chery Indonesia ensures that official Omoda 5 special spare parts are fully available at the storage warehouse in Cikarang, West Java.

The Chinese spare parts consist of maintenance, electrical and body parts. Later, it will be sent to all authorized Chery dealers who are already operating in several major cities in Indonesia.

Sprinkled with High Innovation Technology Features

The big question also arises, how is it that as a newly emerging player in the 1,500 cc premium crossover SUV segment, it is able to harass several manufacturers that have long lived in Indonesia.

The competitive price mix is ​​able to directly offend the Honda HR-V, Hyundai Creta, to the newcomers Wuling Alves and Suzuki Grand Vitara. A futuristic design that is not applied to other models is the main provision.

As is known, Chery Indonesia has announced the official price for the Omoda 5 with a tag of IDR 329.8 million for the Z type and IDR 399.8 million for the Jakarta on the road (OTR) status RZ variant.

The price increase, which tends to be slight from the pre-booking period, only IDR 1.8 million, clearly makes the Omoda 5 a medium SUV with an affordable price tag at this time.

Rendi Radito, Sales Director of PT CSI, acknowledged that Omoda 5 has become a new attraction for the automotive market in Indonesia. Especially with a variety of features and the latest innovations embedded.

“Chery is committed to providing products that can accommodate consumer needs with the best technology. Moreover, Omoda 5 was indeed designed based on the needs of the global market,” he explained.

“We also want to ensure that Omoda 5 owners are given the best level of comfort, starting from the engine, transmission, suspension, safety, entertainment and other sectors,” he added further.

Rendi added, this pricing was the result of an analysis of several internal surveys. And the preparatory steps by studying market tastes have been carried out by the company since the beginning of its presence in Indonesia.

The survey results noted that the majority of Omoda 5 consumers fall into the emotional buyer category, where from their first impressions they are focused on the design as a whole.

According to them, said Rendi, a car is not just a means of transportation but has become a lifestyle that supports appearance. And Omoda 5 is able to embed a futuristic and stylish design.

The survey also noted that there are three top features that are most in demand, namely the Advanced Driver Assistance System (ADAS), Sunroof and 360° Camera.

In addition, consumers also like the other features that are paired, such as the 20.5 inch Super Large Screen with Smartphone Link.

In detail, the futuristic impression in a premium dressing is successfully embodied in the front fascia display. The sporty, modern and luxurious impression is also presented there.

The wide ‘one-piece diamond’ front grille gives a dashing and luxurious impression. In addition, the main lights are equipped with LED projectors, and the turn signals follow a sequential design.

Aggressive but attractive accents are also presented when you glance at the side of the car, thanks to the embedded red trim. This accent matches the red color that also covers some of the 18-inch rims.

Turning to the stern, an aggressive impression is also reflected in this sector where the rear glass is designed to be low plus an additional spoiler to make it look more dynamic.

Glancing at the cabin, the spacious impression wrapped in a sporty, modern and luxurious appearance also manages to elevate a similar character to its futuristic exterior.

As mentioned above, one of the consumers’ interests in Omoda 5 is the 20.5-inch Super Large Screen that spans the dashboard.

This screen also functions as a meter cluster, which contains various vehicle-related information. Regarding entertainment, the RZ variant is equipped with 8 Sony speakers, door mirror heating, acoustic glass, intelligent voice assistant, sequential LED turning light, and several other features.

A sporty feel can also be seen in the flat bottom model steering wheel, as well as the semi-bucket seats with integrated headrests for the driver and front passenger.

The center console is where the CVT transmission lever component is placed, as well as the wireless charger for the device which is considered quite successful in enhancing the modern impression on Omoda 5.

There are plenty of things to do with placing small items to increase practical value when consumers drive using Omoda 5.

Interestingly, Chery Omoda 5 is equipped with an electric sunroof feature that can be operated manually or via voice command features.

The next Chery Omoda 5 specifications include the Advanced Driver Assistance System (ADAS) feature, which adopts global experimental standards for emissions, collision safety, protection for pedestrians, and other standards.

Standar ADAS pada Omoda 5 meliputi lane departure warning (LDW), blind-spot detection (BSD), emergency lane keeping (ELK), rear cross traffic alert (RCTA), serta adaptive cruise control (ACC) with low speed follow.

Terdapat juga front collision warning (FCW) with vehicle indentification, autonomous emergency braking (AEB), intelligent high-beam control headlamp (IHC), traffic sign recognition (TSR), car lead departure sign (CLDS), integrated cruise assist (ICA) dan 360 HD panoramic camera.

Ada pula fitur keselamatan berupa keselamatan berupa anti-lock braking system (ABS), electronic brake force distribution (EBD), brake assist system (BAS) + brake priority system (BOS), electronic stability program (ESP) + traction control (TCS), hill-start assist control (HAC) & hill descent control (HDC), tyre pressure monitoring system (TPMS), hingga auto central locking door.

Chery Omoda 5 is equipped with a 1,500 cc TCI engine which is supported by a 9-speed CVT transmission, producing 145 hp of power and 230 Nm of peak torque.

This performance is channeled by an automatic transmission that is channeled to the front wheels (FWD), equipped with eco drive and sport drive modes which provide convenience for the driver to choose and adjust the road terrain.

Chery Indonesia offers five attractive color choices for Omoda 5, namely Black Platinum, Gray Morganite, White Howlite and Blue Turquoise, as well as Two-tone White Howlite Black.

Curious? It’s a good idea to immediately visit Chery’s authorized dealers to start scheduling time to try it on the road and see all of its features. [dp/TH]