Bosch, one of the most appreciated brands of appliances, now has a new partner, Chef Sorin Bontea, as brand ambassador. Uncompromising quality, technical perfection and reliability are just some of the values that started a beautiful collaboration, which prepares many interesting projects and culinary surprises.
German technology, performance, innovation
For generations, Bosch appliances have simplified everyday life and have become indispensable aids in homes around the world. For Bosch, “Technology for a Lifetime” products focus on the ever-changing needs of consumers. The purpose of any product is to make life considerably easier and to help users maintain a healthy and balanced lifestyle. The continuous development of technologies, high quality materials and modern product design, awarded internationally, reflects the requirements of consumers and care for the environment.
The Bosch principle, “Technology for a Lifetime”, also applies in the age of digital transformation. Through the Home Connect application, users benefit from a variety of services: they can remotely control their appliances connected to the Internet, have access to relevant information and a growing range of additional digital services available in the application.
From „Like a Boss” the „Like a Bosch”
The brand’s new campaign starts from an existing movement – the online phenomenon “Like a Boss”, which includes countless videos, featuring sequences of everyday heroes who do stunts, perform difficult sports exercises or solve situations that require technical skill. In the Bosch campaign, this online phenomenon becomes “Like a Bosch”. The concept is based on an approach that incorporates a series of ideas, values and expectations that Bosch appliances confirm to users.
“Like a Bosch” is a unique image campaign that promotes technologies and appliances that can turn any user into a little hero, with the help of innovative solutions for a healthy and sustainable life.
“With a proven experience over the years, Chef Sorin Bontea represents very well the values of the brand and is the right person to convey to the general public the pleasure and joy of cooking, and we are pleased to offer those who appreciate quality new experiences for inspiration and well-being at home, ”he says Irenne Wagner, Marketing Director BSH Electrocasnice.
“The collaboration with Bosch came naturally because I am an old user of the brand’s appliances, they have won my trust, and the campaign carried out both internationally and locally is as authentic as possible. Who does not want to feel „Like a Bosch” in his home ?! I am glad to be able to recommend to people the products that I also use and that make my work at home easier ”, Chef completes Sorin Bontea.
During the partnership, Chef Sorin Bontea will explore the Bosch universe supported by the most skilled helpers. The signature dishes can be made by anyone in their own kitchen and are a source of inspiration for those who want to discover the secrets of gastronomy.
Bloom Communication together with Impressum Communication PR & We-Do Communication, all part of Unity Group, are the agencies that deal with the communication, creation and media part in Influencer Marketing, online and SoM projects for BSH Electrocasnice.
Source: IQads by www.iqads.ro.
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