According to reports, the European football union UEFA has sold the media rights for its club competitions for almost 1.5 billion euros in the USA.
The Paramount Global group, which is behind the TV broadcaster CBS, secured the licenses for the Champions League, Europa League and Conference League, beating Amazon. CBS confirmed the new agreement, which will apply from the 2024/2025 season, on Friday evening (local time). However, CBS did not give exact figures.
CBS had previously broadcast these competitions in the USA, but on significantly more favorable terms. The new contract runs for six years, and UEFA collects €250 million per season, according to The Athletic. Previously it was 100 million per season. There will be a separate sale for the Spanish language rights.
From 2024, the reform of the premier class, long planned by UEFA, should also come into force. Among other things, the field of participants in the Champions League will be increased from 32 to 36 teams, increasing the number of games per season from 125 to 225. This is intended to generate additional income.
Champions League is running successfully on CBS
“UEFA has been a key engine for Paramount+ from the start and we are thrilled to extend this successful partnership and show even more world-class football, building on the incredible momentum we have created over the past two years,” said Sean McManus, the chairman of CBS Sports. The Champions League final between Real Madrid and Liverpool (1-0) was watched by 2.8 million viewers on the CBS network in May, more than ever before. In 2026 the World Cup will take place in the USA, Canada and Mexico.
Source: DIGITAL FERNSEHEN by www.digitalfernsehen.de.
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