This week the daily TV consumption per individual shows an upward trend compared to the previous week and reaches six hours and 39 minutes, which represents an increase of about nine minutes per day in consumption per individual.
In a week of anniversary and return from the Champions League, TVI is the only channel that reinforces the value of its share, alongside “Others”. Thus, Cabo recorded a decrease of up to 35.5%, SIC also dropped slightly to 19.1% and RTP has a share of 10.3% this week. In a growing trend, TVI rises to 18.5%, and “Others” (which includes time-shift viewing, streaming and video / games) is also recovering and now reaches 14.3%.
With regard to the most viewed Paid channels, the leadership continues to belong to CMTV, which this week is followed by TVI Reality, which rises from fourth place, and Globo, which falls one place and is in third position this week. In the following positions we find information and fiction channels: SIC Notícias, Hollywood, Fox, Fox Life, Fox Movies and TVI 24. Closing the table of the most viewed paid channels is Nickelodeon, the only children’s channel in the Top 10 this week .
With regard to programming, and with the return of European competitions with national teams on the field, the most watched programs are the Champions League games between FC Porto and Juventus, broadcast by TVI, which besides being the most watched of the week it is now the most viewed program of 2021 to date, and the Europa League game between Benfica and Arsenal, at SIC. This is followed by the soap opera Amor, Amor e Isto é Gozar com uma Trabalho – 3.ª Dose, by SIC and Jornal das 8 on TVI on the station’s anniversary day.
As for Pay TV channels, this week the content is divided between CMTV and Hollywood, with the newsletters CM Jornal 20H and Notícias CM in the first positions, followed by Hollywood Movie / Man of Steel, Goals / Benfica x Farense CMTV and the Hollywood Movie / Correio de Risco 2, respectively.
Fonte: Data Insights/Havas Media Grop
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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