Chairman Lee Jae-yong, ‘Global Network’… It also worked in the Middle East

Samsung Electronics Chairman Lee Jae-yong is continuing his efforts to secure future growth engines for Samsung by constantly interacting with top leaders in the Middle East.

According to industry sources on the 7th, Chairman Lee Jae-yong met with Crown Prince and Prime Minister of Saudi Arabia, Mohammed bin Salman, who visited Korea on the 17th of last month to discuss ways to cooperate. started to expand exchanges.

It is known that Chairman Lee attended a closed forum held in Abu Dhabi last December and met with UAE President Mohammed bin Zayed (Abu Dhabi Crown Prince at the time).

Returning home from a business trip, Chairman Lee responded to reporters’ questions, “It was a good opportunity for experts from all over the world to come and hear how the world is going and how each country or industry is preparing for the future.” It has been said

Previously, Chairman Lee met with President Bin Zayed in Abu Dhabi in February 2019, and then personally introduced semiconductor production lines and 5G equipment to President Bin Zayed, who visited Samsung Electronics’ Hwaseong Campus.

At the time, the two were known to have in-depth discussions on ways to cooperate in new industries such as next-generation mobile communications, semiconductors, and artificial intelligence.

President Bin Zaid said, “I am deeply impressed by the innovation and cutting-edge technology that is being done here (Samsung) to improve the quality of life for mankind.” I support you,” he said.

Chairman Lee visited the UAE Embassy in Yongsan-gu, where a mortuary was prepared to commemorate the late President Sheikh Khalifa bin Zayed, who passed away in May, and showed his special relationship and friendship with the UAE.

Samsung has been partnering with UAE companies in the past, focusing on construction and engineering fields such as Burj Khalifa (Samsung C&T) and oil refineries (Samsung Engineering), and will cooperate in ICT fields such as 5G and semiconductors in the era of the 4th Industrial Revolution. hope to be able to expand

Chairman Lee’s strong network with political and business figures in the Middle East serves as a strong supporter for Samsung’s pioneering of the Arab market.

Chairman Lee is also focusing on business cooperation with Saudi Arabia. He met Saudi Crown Prince Mohammed bin Salman Al Saud, who visited Korea in June 2019, at Seungjiwon to discuss ways to cooperate in future growth industries.

Seungjiwon is a place where former chairman Lee Kun-hee inherited the residence of founding chairman Lee Byeong-cheol in 1987 and uses it as an office and guesthouse. At the time, the business world evaluated this meeting as a symbolic event that showed how much Saudi Arabia expects cooperation with Samsung.

In particular, the Saudi side has great interest in Samsung’s future vision, such as AI, 5G, and system semiconductors led by Chairman Lee, and it is rumored that Crown Prince bin Salman even visited Seung Ji-won.

While on a business trip to Saudi Arabia in September 2019, Chairman Lee met with Crown Prince bin Salman to discuss cooperation in various fields. It is known to divide

An official from the business world said, “The successive meetings between Chairman Lee and Crown Prince Bin Salman are a consensus on the synergy of ‘mutual cooperation’ between Chairman Lee, who is focusing on discovering future food sources for Samsung, and Crown Prince Bin Salman, who is leading the ‘Vision 2030’, a Saudi national reform project. It seems to be because it was formed,” he said.


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