CG: “Paradise” tourism has replaced the elite
The beaches on Sveti Stefan, where the world jet set used to rest, welcomed the summer in a completely new edition. Kraljičina, Kraljeva plaža, used to be luxury locations where elite tourists stayed, and today anyone can rest and swim there.
Exclusivity on Sveti Stefan and Milocer in Montenegro no longer exists, it has been replaced by mass tourism, Pobjeda writes.
After tenant Adriatic Properties and hotel operator Aman Resorts decided to this season will not open the hotels Sveti Stefan and Milocer, the entrance to these hotel beaches is completely free.
This decision was preceded by the initiative of the locals to make these, according to many the most beautiful Montenegrin beaches, accessible to everyone.
Many who we found on the beach are happy that now everyone can come and stab the umbrella, regardless of the depth of their pockets. Truth, those beaches are now untidy, no furniture, umbrellas scattered in no order.
There are no showers either, and visitors have, as they are now allowed, spread towels in nearby parks as well, so the lawns are no longer as they used to be. They used to be taken care of by gardeners, and now families with mobile refrigerators are resting in the deep shade.
As Žarko from Budva said, they were finally allowed to swim on the Queen’s Beach. He and his wife come in the afternoon after work, he says, to rest in this natural beauty where they found peace from the crowds of the city.
Jelena from Belgrade, who has an apartment in Budva, also comes with her friends to swim on the Queen’s Beach. “Finally, ‘ordinary’ people are allowed to swim on this beach. These years, we couldn’t even peek, this is beauty “, said Jelena.
Transistor instead of strings
The picture of a messy beach, without furniture, umbrellas scattered without any order, hardly gives the impression of elite tourism.
There are no showers on the beach, and visitors, as they are now allowed, spread towels in the nearby parks, so the lawns are not as they used to be. Once upon a time, gardeners took care of that, and now families with mobile refrigerators are resting in the deep shadows.
At the time of Aman Resorts, string quartets could be heard on Sveti Stefan, and today possibly “accordion from a transistor”.
Recently, a picture of a bather who, for some reason, brought a carpet to the beach was published on social networks, and bathers are visited by sellers of sandwiches, kebabs, beer “Everything for one euro”
On the other hand, there are those who celebrate that the beaches on Sveti Stefan have returned to the people. They opposed the construction of real estate within the new hotel Kraljičina plaža by the investor Adriatic Properties, and demanded unconditional access to the leased hotel beaches.
From the Beckhams, Djokovic, to Douglas and Stallone
This request is one of the reasons given by Amman and Adriatic Properties for the closure of Sveti Stefan and Milocer because, as they say, they cannot guarantee their guests peace and discretion as the basis of their tourist offer.
“This is the new twilight of St. Stephen, the third in the last 30 years.”, said recently the dean of the Faculty of Business and Tourism in Budva Rade Ratković.
With the opening of the city of Hotel Sveti Stefan in 1960, the era of exclusive tourism in Montenegro began, because the city-hotel gained world fame and was the forerunner of what today means boutique hotels – a luxury vacation spot where special privacy and commitment to every tourist individually.
The Beckhams were resting on it, Djokovic was having a wedding there, Adriana Lima bragged to the world that she was spending her summers there, Naomi Campbell stopped by to visit this luxury with her yacht during the adventure, and football player Ronaldinho was also there. Furthermore, she was visited by Kirk Douglas, Sofia Loren, Sylvester Stallone…
The list would be long to list who all rested on the Queen’s Beach: politicians, actors, musicians, celebrities, celebrities…
Beaches in Montenegro never fuller in June, tourists just ask “what is the water like” (PHOTO)
Source: BIZlife by www.bizlife.rs.
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