[CES2022] What is the vision presented by LG Electronics? ‘Smart Home’, ‘ESG’, ‘Mobility’


LG Electronics held the ‘LG World Premiere’ event at 8 am (local time) on the 4th, one day before the opening of ‘CES (Consumer Electronics Show) 2022’. At this online event, LG Electronics presented a variety of new products, solutions, and future visions under the theme of ‘better daily life for all’.

Jo Joo-wan, president of LG Electronics, said, “LG Electronics has been continuously pursuing innovation for a ‘better life’.” started the presentation with words.

Joo-wan Jo, President and CEO of LG Electronics. Source = LG Electronics

Strengthening the smart home ecosystem with ‘ThinQ’

The presentation was divided into three themes: ‘Better Everyday Life for Customers’, ‘Better Everyday Life for Everyone’, and ‘A Better Daily Life for the Future’. It was in the form of showing a video in a drama format tailored to the topic, and then the presenters adding additional explanations. First, in ‘Better Everyday Life for Customers’, various new home appliances and a smart home ecosystem tying them together with ThinQ were introduced. In the video, home appliances such as air purifiers ‘LG Puricare Aero Tower’, plant growers ‘LG Tunwoon’ and ‘LG Standby Me’, as well as gaming products such as LG Ultra Gear PC, monitors, and speakers were introduced. The ‘ThinQ Recipe’ service was also introduced. When you scan a food packaging barcode in the app, you can automatically find out the recommended cooking time and temperature, and send it to the LG Electronics Instaview oven or microwave oven linked with ThinQ, enabling easy cooking.
‘LG Puricare Aero Tower’. Source = LG Electronics

Various entertainment apps have been added to TV, such as Live Now, where you can watch concerts together with others online, 1M Home Dance where you can watch and imitate dances, and GeForce Now, a cloud game service. In addition, it will add fitness services such as LG Fitness and Peloton, and provide a health hub app in cooperation with Independa, which provides remote health management and care services for the elderly. It seems to be strengthening the role of a smart hub that plays a central role in the smart home ecosystem beyond a simple TV. In line with this, the ‘Always Ready’ function was added so that the TV’s ThinQ AI can recognize the user’s voice and respond to commands or requests even when the screen is off.

In addition to providing software updates like smartphones to home appliances, it also said that it would improve the user experience by applying artificial intelligence learning. For example, it is possible to save waiting time by detecting the user’s washing cycle and heating the heater in advance before the expected time of using the washing machine or dryer.

‘Always Ready’ function that responds to voice commands even when the screen is off. Source = LG Electronics

Emphasis on ESG activities by strengthening eco-friendly factors and accessibility

In the following ‘Better Everyday Life for All’, environmental and social values ​​were emphasized by introducing the environmentally friendly characteristics of LG Electronics products and accessibility enhancement functions for the vulnerable, such as the disabled and the elderly. Examples of accessibility include the fact that all smart home appliances, including the LG Code Zero M9, a robot vacuum cleaner, can be controlled by voice, and the addition of braille engraving to the control panel of the LG Trom Wash Tower. LG Electronics emphasized that it has been receiving advice from various organizations and experts, including the National Center for Accessible Media (NCAM), a research institute specializing in accessibility for the disabled for a long time to secure such accessibility.

All the products introduced in the video were made with energy efficiency and environment in mind, emphasizing eco-friendly actions. He explained that OLED TV has fewer parts than LCD panels and minimized the impact on the environment with environmentally friendly materials. In addition, the LG Instaview refrigerator can check the inside of the refrigerator without opening the door, saving energy.

The sound bar ‘Eclair’ uses recycled plastic for its fabric material and recycled pulp mold for its packaging. Source = LG Electronics

LG Electronics said, “The goal is to reduce the total carbon emission from the product production stage by 50% compared to 2017 by 2030 by implementing a multi-faceted strategy reviewed and verified by certified climate experts and convention organizations.” also presented To this end, all processes throughout the product life cycle, from development, production, use, and disposal, are designed to be environmentally friendly. Among the products introduced that day, recycled plastic was used for the exterior of LG Electronics’ sound bar ‘Eclair’, and a pulp mold made from recycled waste paper and corrugated cardboard was used for packaging. LG Electronics added that by 2030, it will use up to 600,000 tons of recycled plastic in its manufacturing process and increase the amount of waste recovered to 8 million tons.

“ThinQ ecosystem expands to mobility field”

In the final theme of ‘a better daily life in the future’, visions of future technologies such as AI, mobility, and robots were presented. Prior to this, the virtual human ‘Kim Rae-ah’, which LG Electronics unveiled last year, reappeared. Kim Rae-ah plans to release her debut album produced in collaboration with Mystic Entertainment at the end of this year. The teaser video for Kim Rae-ah’s music video was released and LG Electronics’ new 136-inch micro LED TV was also introduced. LG Micro LED TV is scheduled to be released as a consumer product in the second half of this year.

136 inch micro LED TV. Source = LG Electronics

The thing that caught my eye the most was the ‘LG Omnipot’, a future mobility concept. Omnipot is a future self-driving car concept model that assumes a future where complete autonomous driving becomes a reality. ThinQ’s smart home ecosystem has been moved to the interior of the car. Instead of driving, you can do work, watch a movie, exercise, or relax in the car.
LG Omnipot. Source = LG Electronics

Joo-wan Jo, president of the LG ThinQ, said, “We plan to introduce a differentiated customer experience by breaking down the boundaries of space so that the experience at home can continue without interruption even in the vehicle by expanding the LG ThinQ ecosystem to the mobility field.” We will continue to innovate for this purpose.”

Donga.com IT specialist Kwon Taek-gyeong, staff reporter [email protected]


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