The OLED device has received the company’s new image processing chip.
Sony has unveiled its new A90J television, which aims to strengthen its position in the premium segment. LG’s 4K resolution HDR-enabled (HDR10, HLG, Dolby Vision) OLED panel product has received Sony’s new exclusive image processing chip. This is the Cognitive Processor XR, which the company claims represents a step up in this area.
This unit scans the incoming image signal in real time and constantly adjusts the related settings so that the viewer can enjoy the best possible image quality. The chip includes a revamped upscaling process that allows you to take better advantage of the high-resolution panel for smoother quality sources. According to the information received from the company, the brightness has been increased, which may be important when rendering high dynamic range content.
The product is based on Google’s new smart TV system, Google TV. It is said to be faster and more content-specific than the older platform called Android TV. The TV uses Sony’s unique Acoustic Surface Audio + technology, which produces sounds by vibrating the screen instead of traditional speakers. The price of the device is not yet known, nor is it known when it will be available for purchase.
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