Presents a new lifestyle for a new era at the first virtual CES trade show ever.
Under the theme Life is ON – Make Yourself at Home, LG Electronics (LG) shares its vision for a more practical and ‘connected’ lifestyle at the first all-digital CES 2021. For LG’s press event, which can be seen on LG’s CES 2021 website and their global YouTube, LG redefines the meaning of ‘home’ with a presentation of advanced products and services designed to make everyday life easier, more comfortable and calmer. At the same time, LG gives visitors the opportunity to explore LG’s latest innovations easily via their monitors, laptops or mobile devices via their digital display booths.
LG’s CES press event had something for everyone, including a first look at LG’s scrollable smartphone project and a virtual human influencer. The LG Rollable smartphone and its unique screen were demonstrated at CES. Like the other devices under the Explorer Project brand, the mobile phone is an “exploratory” look at what the future of smartphones may entail. Later at the press event, LG introduced the virtual composer and DJ, Reah Keem, who became even more human-like through ‘deep learning’ technology. Reah also introduced the new LG CLOi robot, which uses ultraviolet C (UV-C) light to clean high-traffic areas such as hotel rooms and restaurants.
LG’s virtual exhibition is divided into four different parts: Life in ON TV, Virtual Experience, LG SIGNATURE in Vegas and Life’s Good Studio. Life in ON TV provides 24/7 coverage of CES 2021 with the latest LG news as well as an entertaining lifestyle program interface. Virtual Experience offers an interactive exhibit with four different product zones, of which LG SIGNATURE in Vegas is an exhibit that combines Las Vegas attractions with LG SIGNATURE’s art-inspired products. Visitors to Life’s Good Studio can enjoy tranquil musical collaborations with some of the music industry’s upcoming artists.
Virtual Experience TV and AV Zone are worth a visit for the impressive sights and the unsurpassed picture quality of the OLED Fall screen, a wall with flexible OLED screens that welcomes all guests. Here, visitors can learn all about LG OLED’s core strengths, “4S” (sharp, swift, smooth and slim), through a unique, interactive presentation using ‘augmented reality’ (XR) and ‘augmented reality’ (AR) technology. A 3D avatar by tech influencer Linus Sebastian, will be on hand as a guide and to create a human element for the exhibition at the very first virtual CES.
The home theater zone has LG MAGNIT, LG’s 163 ” large screen with Micro LED signage, which provides deeper black as well as improved contrast and color reproduction with LG’s Black Coating technology. Guests can immerse themselves and enjoy the benefits of Micro LED through content in realistic XR.
The white goods zone shows how a home can be made even more livable and hygienic through various technologies. Guests can experience LG innovations that enhance the life of the kitchen, living room and laundry room.
The LG Business Solutions exhibition features advanced consumer products in the IT zone. In this zone, visitors can experience personal devices that enhance productivity and deliver immersive content in four virtual environments, including a home office and a gaming room.
The last zone is Mobile Zone, which offers the opportunity to get to know LG’s latest mobile innovations, including the swivel, ‘dual-display’ smartphone LG WING. Virtually pick up the phone to test its features like Gimbal Motion Camera and Dual Recording. Experience the unique shapes and functions of the distinctive phone in a whole new way.
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