Centro Portugal Film Commission: “It is essential to turn Centro de Portugal into an integrated network of film locations” – Meios & Publicidade

Adriana Rodrigues, chairman of the board of the Centro Portugal Film Commission

“To make Centro de Portugal a film friendly region” is the objective outlined by the new management of the Centro Portugal Film Commission (CPFC), which aims to boost the destination for attracting international cinematographic and audiovisual productions. “It is essential to turn Centro de Portugal into an integrated network of film locations. We have the biggest wave in the world, villages with incomparable tradition, authenticity and beauty, castles and walls, world heritage sites, buildings and unique nature. These are the most perfect scenarios for these productions, whether large, medium or small”, defended Adriana Rodrigues, president of the CPFC board, during the swearing in of the entity’s new governing bodies, which took place on the sidelines of the Festival ART&TUR, taking place in Aveiro.

“The secret to success will be, in our understanding, in being able to establish strong collaborative networks with public and private agents, both in the region and abroad, in Portugal, Europe and other continents”, pointed out the responsible, who listed the next ones steps of the Centro Portugal Film Commission: “Develop the Centro de Portugal strategy in the Cinema Mundial; support the identification, cataloging and organization of film locations and other cinematographic resources existing in its territory, and their inclusion in the cinematographic production guide; promote, nationally and internationally, the Center of Portugal, highlighting its film locations and other production resources in specialized international forums, either through media articulation with the Portugal Film Commission, or through its own media; and draw up a standardized licensing system for the occupation of public cinema space, to be adopted by the municipalities of the Center of Portugal”.

Considering that these objectives are “ambitious, but fundamental and unavoidable”, Adriana Rodrigues argued that “to fulfill all of this it will be necessary to make a regional financial instrument feasible, on the one hand, to finance projects to attract and help national and international production in the Center of Portugal and, on the other hand, to help finance the CPFC action”. “It will also be essential to have interested, involved and active partners”, he stressed.

“CPFC can do a lot to promote and enhance the territory, brand and destinations that make up the Center of Portugal, in the same way that it makes an invaluable contribution to the Portugal brand”, said Pedro Machado, president of Turismo Centro de Portugal, reappointed at the head of the CPFC General Assembly table, assuring that the entity “has the capacity to strengthen the competitiveness of territories, particularly in territories where there is more asymmetry, which may have a strong ally in demand in the Centro Portugal Film Commission to create wealth and to create value”.


Source: Meios & Publicidade by www.meiosepublicidade.pt.

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