‘Central-One Siam’ bounces to open the country


“Central Pattana-Siam Piwat” bounced back to accept the policy of opening the country on May 1, joining forces with TAT and allies. new magnet carpet Offer discounts create a shopping experience. Awakening the purchasing power of foreign tourists Confident in the easing policy to attract purchasing power to recover the domestic economy After zero traffic jumped 30%

Dr. Nattakit Tangpoonsinthana Assistant Managing Director Marketing Department, Central Pattana Public Company Limited or CPN, revealed that at present, shopping centers focusing on tourists or tourist malls, including Bangkok, Phuket, Samui, Chiang Mai, Pattaya, etc., have a 30% increase in shopping center traffic due to easing the situation of the government sector

while the TAT figures show that it is a result of the increase in foreign tourists’ travel to Thailand during the first quarter of 2019 (Jan.-Mar.) Compared to the same period of 2021

With a total number of tourists of 444,039, an increase of 2,101% and tourism revenue of 34,173 million baht, an increase of 1,424% compared to the first quarter of 2121.

by domestic market Growing from the merits of the Songkran Festival and enter the tourist season whole main city like a seaside town It has attracted more and more attention from foreign tourists. and many Thai tourists

As for the secondary cities, they tend to be groups of Thai tourists in the country. focusing on cost-effective travel lower cost and focus on traveling closer Shows that the overall shopping center traffic of domestic customers It has returned to normal at 80% or more than 100% compared to before the coronavirus outbreak.

as the international market-peak footfall inbound tourism. began to gradually return to shopping in shopping centers increased by 30%, especially in shopping centers that focus on tourists or tourist mall The top three tourists returning in the past quarter were Russia, Germany. and United Kingdom

believe that the overall tourism image will gradually recover well There has been a good signal from the government in easing, starting on May 1, allowing tourists to enter Thailand without having to do RT-PCR checks before entering the country.

If the government begins to gradually unlock more quarantine measures in the middle of the year This will enable Thailand to compete with neighboring countries and world-class tourist cities.

Because Thailand has a cost of tourism and living expenses. Still considered at a level that is very worthwhile to travel. and has stronger tourism resources than other countries

In addition, many ASEAN countries such as Vietnam, Cambodia, Malaysia, Indonesia (Bali) and Singapore have started to gradually unlock the country without quarantine. believe that the opening of the country in the middle of the year This will make the Thai economy and tourism turn around again.

In this regard, the Company has laid out 5 roadmaps to welcome Thai and international tourists as follows:

1. Continue to invest and develop every shopping format. to complete all forms of Thai tourism jigsaws to accommodate all types of customers and tourists

2. Cooperate with leading partners such as Visa, Master Card, JCB, Alipay, UnionPay to offer various privileges and create various discount programs to welcome foreign tourists.

3. Cooperation with government agencies such as Tourism Authority of Thailand Overseas offices in the preparation of fam trips as well as various copromotions at Central Village, Central Phuket and Central World. to stimulate the spending of tourists

4. Cooperation with the online platform “KLOOK” popularly used by foreign tourists to find special deals, and prepares to launch the Klook Downtown Service Counter, a comprehensive travel service counter from Klook, which will open at CentralWorld soon. this

and 5. Cooperation with shops in shopping centers Hotel and airline partners by providing welcome package discounts from stores such as Disaya, Element 72, Lens & Time, OVV, RipCurl, etc.

Mr. Panthep Nilsinthop, President of Customer Experience Division, Siam Piwat Company Limited (OneSiam), revealed that after TAT laid out a strategy to transform Thailand’s tourism in the future to be quality and sustainable under the campaign Travel in Thailand, more amazing than before

To welcome the opening of the country on May 1, Siam Piwat (One Siam) has responded to the policy by expanding the ecosystem to cover all industries according to the strategy. Collaboration to Win with a handshake TAT and leading hospitality & wellness partners include Banyan Tree Hotel Bangkok, Siam Kempinski Hotel Bangkok RAKxa (Rakxa) and BDMS Wellness Clinic to meet lifestyle needs. travel

to welcome tourists both domestic travel groups and foreign tourists who began to travel continuously By providing special privileges, packages and services on both the ONESIAM SuperApp platform and customers who shop in the center in providing various promotional discounts as well

In addition, in order to communicate to reach the target audience. also presents good storytelling content through the ONESIAM SuperApp platform with content content that the marketing service department has delivered to Siam Piwat to bring it into the One Siam app for public relations to create tourism awareness. with the following content:

1. BCG and RT tourism content

2. CBT tourism content

3. Historical tourism content

and 4.unseen new series

  • Enter Thailand, no PCR check, go ahead and cancel your Thailand Pass
  • The Mall – MBK is confident that the country will open on May 1, recovering the economy in the second half of the year.

Read the original news: ‘Central-One Siam’ bounced to open the country.


Source: ประชาชาติธุรกิจ by www.prachachat.net.

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