For the eighth consecutive year, we are going to elect the best self-promotions/promotional spots on television, radio and the press. And also, for the fifth year, to reward Innovation. Innovation in Media. New concepts, differentiating solutions, projects that continue to be developed by all media groups/publishers/TV channels.
It is evolution, new ways of reaching audiences and advertisers, that we will applaud at the M&P Creativity in Media Innovation Awards. Editorial Innovation, Launch, Innovation in Entertainment/Information, Integrated Project/Events, Branded Content/Content Marketing, Brand Entertainment, Advertising Innovation/Best Commercial Solution and OTT are the main categories in the contest in Innovation in Media. In Creativity in Autopomoções, the main categories are Television, Radio and Press, with different subcategories in each.
Filipe Terruta (TVI), Fernando Parreira (Sapo), Filipa Marçal Grilo (Press), Hellington Vieira (The Walt Disney Company Portugal), João Lobo (Multimedia Renaissance), João Magalhães (TVCine Channels), José Manuel Gomes (Cofina), Luís Miguel Pereira (SportTV), Mafalda Anjos (Trust in News), Marina Ramos (RTP) and Tiago Senna (Global Media Group) are the professionals in charge of evaluating the works in the competition.
The last year has been an incredible test of resilience for the media. But it was also the year in which they regained, in terms of importance to the public and credibility, their legitimate position. It wasn’t a year of drastic cutbacks, but it was a year of learning and evolution. In October, let’s celebrate together.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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