Celebrate the 100th: ALBERTO en de 3D-bike

Alberto turns 100. In the fashion industry and especially for a specialist, that counts as a small eternity. Also an event for a party. And that is exactly what ALBERTO does. However, not with an anniversary collection, but with many exciting collaborations and an extraordinary supporting program. The latter can be taken literally in the current team game. Together with the bike manufacturer URWAHN from Magdeburg, the trouser label is launching an anniversary bike that stands out from everything else in terms of style, technology, design and uncompromising. Also typical ALBERTO. And typically URWAHN.

Discover the unknown.

Unconventional, technology-driven, unique. ALBERTO stands for this added value. And that for 100 years. That is why the trousers label regularly collaborates with players who offer concrete benefits. A fact that is no longer limited to the selection of materials for the iconic pants from Mönchengladbach. With a lot of pioneering spirit, sympathetic symbioses arise that constantly set new standards. As in the case of the anniversary bike, which was made in collaboration with URWAHN on the occasion of the anniversary. What the two labels have in common is the pursuit of sustainable locomotion along with uncompromising function and style. Or as Marco Lanowy, director of ALBERTO, describes: “We want to be close to those who wear our trousers every day to really understand their wishes and requirements. So I’m always outside. That’s how I discovered URWAHN’s bikes – and their approach really inspired me.” Through personal contact, he finally got to know the founder of URWAHN Gründer Sebastian Meinecke and his team. “Great guys and gals! They all really radiate enthusiasm for what they do.” Another aspect he likes about URWAHN. Because he recognizes the parallels with his own company.

Image: ALBERTO x URWAHN, brand property

Let yourself out!

An idealism that is not only reflected in ALBERTO cycling shorts, but also in the manufacture of every URWAHN bicycle. As a result, the anniversary bike is currently an extremely electrifying gravel bike. The world’s first steel-made, 3D-printed e-bike with special soft-ride structure weighs only 14.8 kg, yet still impresses with a full 40 Nm of torque at the rear wheel. It goes without saying that only the most innovative components are used in the equipment. For example, the precise electric drive from MAHLE and the 250 Wh battery, which provides a range of up to 80 kilometers. Both are, incidentally, concealed completely invisibly in the skeleton of the steel artwork by URWAHN. If this is not enough for you, you have the option of mounting a 208 Wh battery on the down tube. Thanks to the shape of a drinking bottle, it is also completely unobtrusive. In addition, the Shimano GRX 600 1-11-F rear derailleur can be controlled wirelessly via Bluetooth, which guarantees a very direct transmission. The ALBERTO anniversary bike’s handlebars and bearings are from Acros, and the barrel-leaf spring fork looks like it’s from another planet. Another highlight are the Lightskin LED eyes integrated into the steel frame.

Image: ALBERTO x URWAHN, brand property

Strikingly subtle in design

The perfect combination of design and function and the focus on the essential and the good is also the design motto. The puristic asphalt black powder coated matte finish is a visual treat. Abstract design components held in ALBERTO bike yellow set accents such as a depiction of the topography of Mönchengladbach, the founding date of the ALBERTO company in Roman characters or the location coordinates of the head office on the frame or the rims. As always, the elements are not only decorative accessories, but also have a specific purpose. Reflective in the dark, they provide better visibility and therefore extra protection.

Image: ALBERTO x URWAHN, brand property

When the time comes, the wheel will come

The bike, whose retail price is 7499 euros, was on display for the first time in March at Cyclingworld in Düsseldorf. Then, as part of the experience world, the bike is taken to the ALBERTO Concept Store in Mönchengladbach, the official test site for the extraordinary URWAHN bike. And of course the matching cycling shorts. Those who have tried both will find that you can drive with both incredibly comfortable and stylish.

Image: ALBERTO x URWAHN, brand property

Source: fashionunited.nl by fashionunited.nl.

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