CCTV Olympic Channel: UHD sports channel launched via satellite

© Getty Images

The China Media Group (CMG) launched the CCTV Olympic Channel and its digital platforms at 4 p.m. on Monday, including what it claims to be the world’s first 24-hour satellite television sports channel in 4K ultra high definition.

The Olympic Channel is the result of a strategic collaboration between CMG and the International Olympic Committee (IOC). It is also the only broadcast platform on mainland China that has been authorized by the IOC to use the word “Olympia” and the Olympic rings.

The digital platforms include websites, apps and China’s social media platforms WeChat and Weibo.

CCTV Olympic Channel shows Olympic Games and Paralympics

According to Shen Haixiong, President of CMG, the broadcaster will cover both the Olympic Games and the Winter Paralympic Games, promoting the Olympic movement in China and making the Olympic spirit and sportsmanship of Chinese athletes accessible to a wide audience.

Millions of fans should be able to experience “triumph and joy” moments of competition at the world’s largest sporting event on the screens in the wording of the provider.


*The article has been translated based on the content of DIGITAL FERNSEHEN by If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!