The Netherlands’ largest cashback app Scoupy changes owner. The investor and new owner is Cashback Holding, of DeGiro founders Niels Klok and Jasper Anderluh and Ohpen founder Erik Drijkoningen. They take over the company from Effective Media & Marketing (EMM Holding) of entrepreneurs Geert Luyendijk, Jeroen Lubbers and Valentijn Bras.
Scoupy has a unique proposition, valuable content and many users, making it a great addition to our portfolio of activation companies such as Orange Buddies and Seniorenvoordeelpas.nl. With Scoupy we can kickstart our plan in the Netherlands and strengthen our proposition internationally,’ says Drijkoningen.
Scoupy, founded in 2011, was previously sold by its founders to Sanoma Media Nederland, which merged into DPG Media. When Scoupy was bought back in August 2020, the impact of the corona crisis had been considerable. Advertisers had been virtually silent for months.
This resulted in a new plan with Scoupy and Hiiper: fully automating cashback as a reward and loyalty tool using PSD2, the new open banking standard.
In addition to the full acquisition of Scoupy, 2 million euros will be invested in EMM subsidiary and data & insights company Hiiper. The cashback a Scoupy user receives on every purchase is a reward for sharing purchase information. Hiiper then turns this into valuable data & insights products for retailers and brands. One can think of market shares among speed cameras, for which no market information is currently available at all.
Source: Nieuws – Emerce by www.emerce.nl.
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