Carla Guedes publishes book dedicated to Communication Insights – Meios & Publicidade

Carla Guedes signs the book Insights de Comunicação, which was available on Amazon, in Kindle and Paperback formats. Throughout 191 pages, the author recalls some stories that have marked communication and reputation management in Portugal in the last two decades, highlighting an analysis of the current world and what has changed in 2020.

Reputation, social responsibility, green marketing, brand identity, sustainability, trust, innovation, ethics in communication, digital communication, country branding, leadership, governance, fake news, SEO, teleworking and data value are some of the topics highlighted.

“We live in tumultuous times when it comes to information and communication. We are inundated daily, almost intoxicated, with facts and other supposed facts. We have never had so many content creators (very anonymous) and it has never been easier, in this digital economy, to multiply messages. The question that arises is where does the truth begin and end, how to communicate correctly and at what time, what strategy to follow according to the target audience and their expectations? These and other precautions are essential when we want to be effective in transmitting ideas and as a result of them ”, says Carla Guedes.

Currently the communication coordinator of the ISQ group, Carla Guedes founded the consultancy Reputation, having previously worked at Ideia Certa, Weber Shandwick / D & E, GCI, Diário Económico, Publimédia / Expresso and RTP.


Source: Meios & Publicidade by www.meiosepublicidade.pt.

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