Car and tire market in Italy: two totally different situations

The car and tire market has been hit hard throughout 2020 due to the pandemic. Currently, the car market is still suffering from a severe crisis, but tire sales are gradually improving.

As the pandemic ends or becomes more flexible, Europe and Italy are gradually returning to economic normalcy, but there is still a long way to go.

The car market drops in Italy

According to a publication by, the report of the ACEA (European Association of Automobile Manufacturers) is not at all positive. Car sales aren’t going through the best of times. But the report compares sales made this year with last year’s. A meaningless comparison, because in 2020 the world market was partially stalled.

This report compares the sales of April 2021 (1,039,810) and April 2020 (292,182), but for those dates, both Italy and all of Europe were closed. Therefore, it is advisable to compare this year with sales of 1,039,810 cars and April 2019 with 1,345,181 cars.

In other words, it takes more than 300,000 cars to match the figure. This represents a loss of 22.7%. In the case of Italy alone, if the figures are compared to 2019, this year presents a loss of 17.1% in sales.

These figures only show that several sectors, such as the automotive sector, are still taking a hit. Furthermore, this market also suffers from the lack of semiconductors, another problem caused by the pandemic.

Tire sales are improving tremendously, an information portal on tires and cars, has published figures and analyzes from the European Association of Tire and Rubber Manufacturers (ETRMA). According to this website, the tire market has a much more positive outlook than the car market.

The figures for Q1 2021 represent an increase of 39% for all-season tires, 17% for winter tires and 6% for summer tires.

The summer tire market hasn’t seen as great an improvement, due to the fact that motorists haven’t changed their winter models yet. If you haven’t bought your summer tires yet, there are sellers like, which have tires from various brands designed for warm weather. Remember that motorists have until May 15 to switch to summer models and keep winter ones.

The wireless car market is still going strong in Italy

The pandemic has hit all markets hard. But, according to the website, the connected car market remained stable in the pandemic. If you compare the figures from the end of 2020 with those of 2019, this market has only decreased by 2%. This value is quite acceptable, because the pandemic has paralyzed all markets in Europe.

In addition, there are 17.3 million connected cars in our country. The share of 2020 is the same as that of 2019, i.e. around 1.18 million. Therefore, it can be said that the market has remained stable and a good future is expected.

Source: RSS Economia by

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