Singer I’m Cristovao presents the first exclusive capsule collection in cooperation with About You. He set out on the path of fashion even more. In collaboration with About You, a unique batch of pieces was created.
“This is my first experience with creating a collection. Laurent, who led the collection creatively, and the entire ABOUT YOU team, sat down quickly and I really enjoyed the cooperation. I’m excited about what my Chick Peace & Benny Cristo collection looks like and I hope it will entertain people as well, “ says about the collaboration of the artist.
Sustainability and health
Ben Cristovao is actively involved in the debate on sustainability, healthy lifestyles and veganism and reflects his values on the resulting collection. He combines them with his fresh, casual street style and the result is a playful collection full of colors underlined by strong ideas.
Colors and claims
“We’ve included colors, veganism claims, and other hidden messages that you’re sure to find in each piece. I want to draw attention to the “newspaper” T-shirt on which we put the lyrics together with my friend Karel Hlavová. Be sure to focus on them! It was really important for me that the collection was sustainable, and I’m glad that it was largely successful. “ adds I’m Cristovao.
The Chick Peace logo represents a pun. Phonetically, it is chickpeas, the singer’s favorite vegan ingredient (chickpeas), literally means peace to the hens. Ben Cristovao has long sought to promote veganism for the good of the planet, but also of human health, and this collection can be another successful step in spreading the necessary enlightenment leading to a more sustainable world.
40 cool pieces
The collection contains a total of 40 pieces, of which 18 are unisex. Five pieces of the collection are GOTS certified, which guarantees compliance with the highest environmental and ethical requirements.
About You digitizes traditional shopping methods and delivers an inspiring and personalized smartphone shopping experience. About You is aimed at customers, who thus gain space for individual expression through fashion. On the aboutyou.cz website and in the About You application, which has already won numerous awards, customers will find comprehensive inspiration and an offer of over 100,000 products from more than 1,000 brands.
With more than 30 million unique active users per month, About You is one of the largest fashion and lifestyle platforms in Europe. It currently operates in 23 European markets. Through the About You Commerce Suite, this fashion technology company also offers its own infrastructure as a licensed e-commerce product.
Zdroj foto: About You
Source: LUXURYMAG. Móda a módní trendy. 2018. by www.luxurymag.cz.
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