capsule collection Flutur – LUXURYMAG

The Puma brand in cooperation with the world pop star Dua Lipou presents the limited capsule collection Flutur, inspired by the 90s. The first four products will be available from December 2021, with the complete collection to be introduced in 2022.

The rainbow logo, which accompanies the Flutur collection, symbolizes the partnership of both creators – both the Pua brand and the pop star Dua Lipy. Both connect here into a beautiful rainbow butterfly.

Butterfly changes

The butterfly logo is the centerpiece of the collection, and you will find it mainly on comfortable one-color black and white t-shirts, as well as cool oversize hoodies. The icing on the cake are the Mayze Flutur shoes, for which popstar Dua Lipa has a special weakness.

The sports shoes are leather, in black, have a folded midsole, serpentine stitching of the toe logo in the form of its signature Dua Lipy on the tongue and on the insole of the shoe. Mayze Flutur also offers a double lacing option.

“But butterflies are more than just beautiful creatures to me, they are transformation, hope and transformation. Over the last year, the butterfly has become a particularly symbolic and meaningful creature for me, “ she said Dua Lipa. “After all, the capsule name of the Flutur collection means butterfly in Albanian. I also chose it as a tribute to my origin and at the same time as a celebration of new cooperation with Puma, “ she added.

“It was important for Dua Lipa to come up with basic pieces that will complete every wardrobe. She knew exactly what she wanted, and she came to us with her ready-made ideas, ” she said Maria Jose Valdes, Puma Sportstyle Business Director. “This capsule collection is just a taste of what is to come next year. Everyone worked hard to implement all her ideas. It was a pleasure to work with such a personality, he is a real fashion icon. ”


The campaign was taken by German photographer Daniel Sannwald, who has worked with prominent and influential musicians in the past, including Duo Lipa herself. His concept will take us through this psychedelic fairy tale, where we will see the metamorphosis of the artist from a cocoon in a butterfly, from darkness to the colors technicolor.

This magical transformation was captured on a black and white background with colorful lighting and visual effects that made the unique design of this unique collection stand out.

Where is the collection available?

Capsule collection Puma x Dua Lipa Flutur is available at and in Puma stores. In the Czech Republic, Mayze shoes will be available in Bibloo, Footshop and Queens stores for CZK 3,499.

Campaign video trailer

  • Source info: Liz Smith; Lenka Tungová- Best Communications
  • Photo source: Daniel Sannwald by Puma
  • Author: Pavla Košík Jelínková

Source: LUXURYMAG. Móda a módní trendy. 2018. by

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