Canon Europe held “Make It” – a completely new virtual event for the printing industry


To help print professionals shape a positive business future, Canon Europe recently held a brand new virtual event dedicated to its users, potential users and partners across the region of Europe, the Middle East and Africa (EMEA). An event called “Make It“Offered a rich combination of practical advice, inspiring well-known speakers, interactive technology presentations and the latest market insights – all designed to recover printers and restructure after a very difficult 12 months. Create your own schedule

Professionals from the world of the press are invited to make their own schedule according to the areas they are interested in, business needs and available time. The selection and arrangement of content is designed so that employees of internal departments of printing and printing of all sizes get a kind of “stacking cubes” and put together “Make it” that will best serve them to plan for future success. They had the opportunity to hear the opinions of industry experts and colleagues from across the EMEA region on how to inspire customers and increase revenue, but also how to accelerate business recovery and use technology to stimulate growth.

Breathe in

Speaker and author on management topics René Carayol MBE gave an introductory speech and listed his main ingredients for stabilizing and rebuilding the company’s culture after the difficult times faced by a number of firms or institutions. Participants were able to learn how to achieve mental strength from former rally champion Penny Mallory and how to transform obstacles into opportunities from award-winning life coach Simon Alexander Ong.

New innovations and product presentations

Canon’s latest innovations in professional printing are presented, including an exclusive introduction to the new imagePRESS C10010VP advanced automation modules designed to support production printing users in continuously achieving the highest quality printing results in less time and without manual operator intervention. Internal printing teams could also learn a lot from a more detailed look at the creative potential of the imagePRESS C170 series, which can offer printing houses the opportunity to create particularly vivid and particularly clear prints according to professional standards.

The latest additions to the large format printing portfolio, the imagePROGRAF TZ-30000 and imagePROGRAF TX series, were also presented at the event. These devices will allow users to achieve unprecedented levels of productivity in the areas of CAD and poster making when it comes to speed, quality, ease of use and automation of media work.

Also introduced was the Canon DreamLabo 5000, which allowed visitors to the Make It event to learn more that this advanced inkjet printing system prints better quality photos than any other system and has the potential to create new earning opportunities for companies looking to offer a premium service. will stand out from the competition.

Canon also unveiled its latest cloud-based automation solution. This solution for handing over tasks, preparing and managing customers from the beginning of the offer is good news for printers because it will allow them to increase productivity and, best of all, give them more time to focus on their customers and add value.

What is most important to today’s buyers of printing content

Participants were able to find out what it brings Insight Report (Insight Report) Canon Europe examined how press professionals can offer marketing clients the greatest possible value in the new reality they face across the EMEA region. In addition, participants were able to learn from marketing experts and their presentations how to measure the impact of print on the marketing mix. Currently, return on invested capital (ROI) is the biggest driver of marketing decisions, so it is crucial that the printing business is well prepared for such conversations with customers.

Mark Lawn, Director of Print Production Solutions at Canon Europe, stated: “Our intention with this event was to offer all printing houses, regardless of size, practical advice that they can put into practice in order to succeed in a constantly evolving business environment. We saw incredible resilience and creativity among our users of printed products, so we wanted to create a content-flexible program in which we would share success stories and inspire others, encourage their self-confidence, energy and enthusiasm to cope with the future. Our event showed what can be achieved by rethinking the way companies operate and that even the most difficult times can be the perfect environment to use user insights as inspiration for planning, innovation and creativity. ”



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