The judging and presentation of the Cannes Lions advertising prizes will again take place this year in France as usual, with a physical event on the Mediterranean.
The professional juries will assess work submitted for 2021 and 2020. The organization wants to make up for the failure of the last edition in a way.
The surrounding advertising festival, where digital media and tech giants have come to occupy prominent places, is also being resumed. Tickets are since Wednesday for sale. The organization does maintain the digital component that it implemented last year as an emergency measure. Although the set-up did not have the allure of a meeting in southern France, eighty thousand interested parties nevertheless registered.
Lions Chairman Phillip Thomas explains: “Now that more vaccines become available, I hope that we can just meet in person again in June, even if that means that we can only allow a limited number of visitors. We keep a close eye on the health situation. More international events are already planned around the same time window. ”
Photo: Stefan Jurca (cc)
Source: Nieuws – Emerce by www.emerce.nl.
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