Cannes Lions: Portuguese entries increase 45% – Meios & Publicidade

After two years of interregnum forced by the pandemic, the international festival of creativity Cannes Lions is returning to the in-person format starting this Monday, June 20. In the lion hunt, the national agencies present themselves this year with a reinforced contingent, reversing the downward trend that has been observed in the last editions of the festival, with close to a hundred registrations. After the cancellation in 2020 and an exclusively digital edition in 2021, where the Portuguese representation did not go beyond 64 registrations, this year there is a growth of around 45%, totaling 93 national registrations.

Design, with 11 entries, is the category with the most weight in Portuguese participation in this year’s edition, followed by the Media and Print & Publishing categories, both with eight entries. With seven entries each, the categories of Brand Experience & Activation, Mobile and Outdoor appear. Followed by Industry Craft (6), Direct (5), Sustainable Development Goals (5), Film (4), Radio & Audio (4), Creative Commerce (3), Creative Strategy (3), Digital Craft (3) , Entertainment Lions for Sport (3), Creative Data (2), Health & Wellness (2), PR (2), Entertainment (1), Glass: The Lion for Change (1) and Social & Influencer. In the Creative B2B, Creative Business Transformation, Creative Effectiveness, Entertainment, Entertainment Lions for Music, Film Craft, Innovation, Pharma and Titanium categories, there are no Portuguese works in competition.

In the last year, remember, there was only one lion with Portuguese blood in Cannes. Filled in by Paralisia, a project developed by Havas Lisboa for the Associação de Paralisia Cerebral de Lisboa (APCL) was the only national work to reach lion in the 2021 edition of the festival, raising a silver. The distinction was achieved in the Creative Strategy category thanks to a different approach from the usual campaigns launched by associations and social solidarity institutions to appeal to IRS consignment. In this case, the agency’s strategy for APCL followed a different path, creating a service provided by a team of users with cerebral palsy who were willing to help Portuguese people fill in their IRS declaration, underlining the message that “disability is not is synonymous with incapacity”.

The initiative had a team of four people with cerebral palsy, who made themselves available to help in filling out the Model 3 of the IRS of any person without any type of associated cost, and, as a gesture of gratitude, the appeal was left to the Portuguese to that made the consignment of 0.5% of the IRS to the respective association.

In an activation carried out by Havas Lisboa, this lion is until this Sunday on display at the Lisbon Zoo, an initiative that highlights the fact that it is the only lion delivered to a national agency in the last four years at the most important creativity festival in the world. The trophy, displayed in front of the lions’ cage, is part of the exhibition O Leão Mais Raro de Portugal, which aims to inspire Portuguese creatives, marketeers, students and agencies to seek to increase this “rare species”. The closing of the exhibition marks the start of the 2022 edition of the Cannes Lions festival, which runs from the 20th to the 24th of June.


Source: Meios & Publicidade by www.meiosepublicidade.pt.

*The article has been translated based on the content of Meios & Publicidade by www.meiosepublicidade.pt. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!