Launched in early 2021, Kimbo, a cup of Naples is the new advertising campaign of the Neapolitan brand that reveals its strong link with the land of origin. This describes a Naples that demonstrates beauty and care, becoming synonymous with excellence. At the same time, the emphasis was placed on the internationality of the brand, consolidating the know-how of the prestigious Neapolitan company.
Proposed in 30 and 60 ” formats, the commercial, promoted continuously throughout 2021, entered millions of Italian homes. In fact, the main national television broadcasters were involved, such as Rai, P80, Digitalia, Cairo, Dme, Sky Pay, Sky Free. But the communication strategy also involved the online media, thus conquering, in particular, the younger audience. A target with a strong need for experimentation. On the digital front, the campaign saw the participation of Premium News, Corriere News, La7, Ilsole24, Sky Tg24, Sky Sport, Mediaset Play, Rai Play, Discovery +, Youtube.
At the base of the new campaign, which makes its international vocation a distinctive feature, there was also the commitment of Serviceplan Italia with the creative direction of Stefania Siani and the direction entrusted to Federico Brugia. The commercial has brought a precious contribution to the field of brand communication, the iconic slogan: Kimbo. A cup of Naples.
Actress Serena Autieri, charming brand ambassador since 2018, once again spreads the aroma of Kimbo like music, reinterpreting one of the most famous jingles in the history of the brand: El Kimbo’s samba.
It is thanks to this effective formula that the brand has managed to represent its role of excellence in the culture of coffee, among the best expressions of the Neapolitan tradition. An essential talent for its success is that of roasting: typically Neapolitan refined art which Kimbo has kept for about 60 years.
The marked media impact of the campaign introduced a new phase in the history of the brand, defining Kimbo’s value as an authentic ambassador of Naples coffee in the world, thanks to a unique historical path and experience.
Source: RSS DiariodelWeb.it Trend by www.diariodelweb.it.
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