Cabify has launched an advertising campaign to criticize the “contradictions” of the Ministry of Transport, Mobility and Urban Agenda that is based on false data. “The same politicians who do not want you to use VTC have made 5,437* trips on Cabify”, the company disfigures, which then clarifies that this number of trips are those that have been made on its platform “from/to the Ministry of Transport in 2022”.
According to Cabify, these 5,437 trips are all those made by its users with origin or destination in the Ministry area, not just those made by “politicians”. Given the characteristics of the department headed by Raquel Sánchez, the figure published by Cabify cannot be used to infer the behavior of its political leaders.
On the one hand, Transport (former Ministry of Public Works) is responsible for a large number of regulations. This makes it a very visited place by people outside the institution itself, who are among those that Cabify uses in its total travel accounts. Among those who attend meetings at the Ministry are, for example, the representatives of the VTC employers who defend the interests of companies such as Cabify.
On the other hand, Transportes is located in Nuevos Ministerios, in the middle of Paseo de la Castellana. It shares the same block with the Ministry for the Ecological Transition and with the Ministry of Labor and Social Economy. Also with the Nuevos Ministerios station, which has a Metro and Cercanías interchange. Which makes it a suitable point of origin or destination for many travelers who do not have to be “politicians” of the Ministry of Transport or have a relationship with it.
Despite everything, Cabify defends that the figure of 5,437 trips uncovers the “inconsistencies” of the institution. She has placed billboards on the streets of various locations in the country and purchased advertising space in various media outlets to promote the campaign. “The platform records thousands of trips to the Ministry in this modality, which shows that it is used regularly to go to or return from this location, a clear contradiction,” the company says in a statement.
“While the Ministry of Transport, Mobility and Urban Agenda refuses to solve a problem that they themselves created in the VTC sector, the platform records thousands of trips to the Ministry in this modality, which shows that it is used regularly to go or return from this location, a clear contradiction”, continues the company.
The campaign includes Gavà, the hometown of the minister. As published by Crónica Global, Cabify has plastered the town with messages such as “R. Sánchez, your Cabify is waiting for you in Madrid. “Despite the fact that you don’t want your neighbors in Gavà to travel by VTC, don’t worry: you can continue traveling through other cities”, add the posters.
Against the new regulation
Cabify and the VTC sector have harshly criticized the management of Transport since the approval of the so-called “Ábalos Decree”, which prohibits VTC licenses from making urban journeys from next October 1 if the autonomous community where they operate has not regulated its urban activity expressly. Approved in 2018, the rule gave these companies a four-year moratorium so that they could recover their investment before withdrawing from the autonomies that had not legislated their activity.
The VTC companies ask Transport to extend this moratorium for two more years, which is justified by the stoppage of activity linked to the coronavirus. “The Ministry of Transport, Mobility and Urban Agenda, led by Raquel Sánchez, is failing to comply with the compensation objective that the period established in this Law had without even taking into account the consequences of the pandemic in the recovery of that investment by VTC license holders”, says Cabify.
Contacted by this means, the Ministry of Transport has refused to comment on the Cabify campaign. In any case, sources from Sánchez’s department emphasize that contact with Juan de Antonio, CEO of Cabify, is “constant”.
Source: elDiario.es – elDiario.es by www.eldiario.es.
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