Little Spain, a project in which C. Tangana participates, has spoken about the values of current advertising and about brands in c de c 2021.
The presentations of the c de c 2021 have had a first-rate final climax, since they have finished with Little Spain, a project commanded by Santos Bacana, María Rubio, Cristina Trenas and Antón Álvarez, better known as C. Tangana.
The artist has been in stardom for years, but the last ones have been essential for him because they have meant a turn in his career that have launched him to the top. It could be said that since 2018, when he released the video for the song “A poison.” This was the first directed by Santos Bacana and that the Little Spain label appeared.
Then the rest would arrive, all with a very traditional aesthetic and mixing the traditional in Spain with the technological world. Behind all of them we find Little Spain, an initiative that they have defined during their talk as a “creative ecosystem” and that has had an essential part of ‘The Madrileño’, the last album of the artist.
In addition to saying that everyone participates in the different phases of all the projects, there has been a question time at the end. This has been where the debate began and in which brands and also MarketingDirecto.com have had a presence to enter the field of current advertising.
Little Spain launches a direct proposal to brands such as Correos
Apart from C. Tangana’s project, Little Spain is looking for new challenges. From expanding as an agency and converging as a producer and cultural agent to having a branded content closely linked to brands. They have made mention of Loewe, Correos and Iberia, for example.
In fact, they have made an offer in front of the public to contact them, coinciding with the fact that both had representation. One of them has been Eva Pavo, director of communication and marketing of Post.
“Our admiration, and if we can work together …”, Pavo started to say during question time. This had to happen. Congratulations, “he said, after ensuring that the entire team is a fan of C. Tangana and Little Spain’s work.
Current advertising, framed within the search for values
Another of the great moments has been when they have talked about the publicity that is currently being done. The CEO and founder of MarketingDirecto.com, Javier Piedrahita, he has asked them what do you think about what the advertising industry does, compared to what Little Spain does.
“There are great creatives who are thrown ideas and customers who do not trust. Maybe all it is summed up very well in the new moral order and in the politically correct and how difficult it is to skip it from the corporate world ”, explained Santos Bacana.
The expert has not missed the opportunity to launch the challenge to the clients of trust agencies again and give them freedom to create. “I feel that it is always very half and that there is a little of each,” he assures.
“All brands are linked to values right now”, follows, for his part, C. Tangana. You see an ad and you don’t know what they are announcing to you. Motherhood, filial love, companionship, feminism, sisterhood, or whatever. For us rappers there is something very important, and I think that in ‘El Madrileño’ it has been done very well, and it is the subject of creativity. I feel like it is very difficult to generate that credibility and that it is something that all companies want ”, he continues explaining.
“All that list that you think you are, you are not. Finding that point is very difficult. With ‘El Madrileño’ I think we have done very well, trying to reach the maximum, but not selling it as something that is not, “he concludes. On the other hand, he has indicated that he considers that agencies should be “more porous”, in the sense that not only people who are creative for advertising ideas enter.
«I think creative directors should be doing more than writing briefings.. I think there is little flexibility, “he concludes.
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Source: Marketing Directo by www.marketingdirecto.com.
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