We probably don’t need to explain the meaning of “ASV” to you. But maybe you need to tell you the story behind the name Caramail.
At the turn of the 2000s, it was fashionable to meet on MSN Messenger to chat with friends and send messages to each other. wizz in the figure. We also populated Caramail and its famous chat rooms, thematic or not. The “ASVs” were flowing in private, and, at times, gritty proposals. If ASVs have disappeared from the vocabulary of Internet users, this is not the case with obscene suggestions.
What about Caramail? The site declined from the mid-2000s and the brand was acquired in 2009 by the German company GMX. Disappeared from radar screens for fifteen years, the site experienced a rebound in 2016, but in the form of a messaging service offering end-to-end encryption. As for the chat, it has little to do with the famous chat rooms of Caramail.
Even if the new Caramail no longer has much in common with the old one, the name stuck – it must be said that there was not necessarily a reason to abandon it: its identity remains strong in the mind. Internet users in their thirties, forties and beyond who have known this era. It is the marker of an era, such as guest books (hey yes!), MP3s, eMule, Winamp and Flash games.
As is often the case in tech, there is a fun little story to know behind the name Caramail. Perhaps you have already unraveled his secret. It must be said that it is a bit obvious: once you have your eye on it, you can’t get away from it. Indeed, Caramail is a name that was chosen to play with the sound of the word… caramel. Obvious, but it was still necessary to know it.
Béchamel, chamelle, hydromel ?
This story was told by the three founders, Orianne Garcia, Alexandre Roos and Christophe Schaming, in the Journal du Net. Like any startup wanting to get started, three problems then arose for the partners: what do we launch? What is our business model? What do we call the service? For this last question, it’s a rhyming dictionary that comes to the rescue
Orianne says: “ Problem # 1: Our revolutionary messaging system doesn’t have a name. We may rack our brains, no great idea. One evening, at the restaurant, I unearth an old dictionary of rhymes from my handbag. Any names ending in -mel can play on words with mail. But there aren’t many words ending in -mel… and they’re far from sexy. »
It is true that the proposals are not easy to exploit: béchamel, camel or mead, quotes Orianne. Looking at what’s on offer, it seems difficult to sell a courier service with these words, or with formal and informal. As for Gargamel, let’s not talk about it, unless we want to have problems with the beneficiaries of Peyo and the publisher Dargaud.
If Orianne is convinced by Caramail, Alexandre and Christophe are timorous: they consider that ” no one will dare put an @ caramail.com address on a CV “. But the parade is found: ” if we go that way, Hotmail means hot mail, it’s not terrible, right? Do you have a better name? Frankly, Caramail is not bad I think. It’s feminine, without any technological connotation, it’s perfect! »
Ironically, the name Hotmail, if it means hot mail, was not intended to give the impression that one can receive through it the most saucy mail in his region. Nor even to suggest that Hotmail quickly deliver the latest electronic missives to Internet users, as if they had just come out of the oven. It was just a nod to… HTML.
The continuation in video
Source: Numerama by www.numerama.com.
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